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CSFB: Apple Computer is ‘top pick’ in personal computer market

“Credit Suisse First Boston research analyst Robert Semple maintained a ‘marketweight’ rating on the PC hardware sector after October results from market researcher NPD revealed ‘elastic’ consumer demand driven by aggressive pricing. ‘Within the PC market, we continue to prefer the profitable share gainers with compelling product cycles, with Apple Computer as our top pick,’ said Semple,” Maya Roney reports for Forbes. “Capitalizing on its strong position in retail, Hewlett-Packard grew its units a combined 25% year over year and maintained share for the first time in several months. Meanwhile, Apple saw its unit growth slow to 23%, but it has still delivered over 50% unit growth year to date.”

Roney reports, “The analyst has ‘outperform’ ratings on Apple, Sony, and Toshiba. He has a ‘neutral’ rating on Hewlett-Packard.”

Full article here.

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