Apple CEO Steve Jobs may change its iTunes prices with “the next twelve months,” charging more than 99 cents for popular songs and cutting prices for those by unknown acts, the head of EMI Music, Alain Levy, told reporters in Europe today. A recent report on CNET (broadcast) today has confirmed this report.
Carolyn Pritchard reports for MarketWatch, “The chief executive of EMI Music, Alain Levy, said EMI had discussed the issue with Apple CEO Steve Jobs and believed Apple planned to end its single-price policy for iTunes music, the Wall Street Journal reported on its Web site. ‘We are having discussions which make us believe it will happen in the next 12 months,’ Levy reportedly said at a press conference in London for the company’s half-year profit results. ‘There is a common understanding that we will have to come to a variable pricing structure. The issue is when. There is a case for superstars to have a higher price.'”
Full article here.
The Wall Street Journal also has a report (subscription only) here.
[UPDATED: 12:29pm EST: Added MarketWatch report. Corrected EMI executive to Alain Levy.]
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