Analyst Shaw Wu of American Technology Research has upgraded Apple Computer to ‘buy’ and raised his target price to $63 from $48. In a research note offered to clients this morning, Wu mentions that Apple currently has robust product momentum.
Apple’s significant competitive advantage, driven by the company’s integrated hardware/software/service approach (read: Appel contorls the whole widget), has been strengthened, Wu mentions in his note.
American Technology Research estimates that Apple will be able to meet or exceed 9.4 million iPod unit sales for this quarter, given the recent launch of video capable iPod.
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More realistic price target in our opinion than BofA’s $52, but, boy, these analysts sure expect Apple to move a lot of iPods this quarter, don’t they? Are these unrealistic iPod estimates of 9.3-9.4 million between BofA and ATR or do you think Apple can hit (or exceed) numbers like this on the holiday quarter?
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