“After about a week of various Apple Computer fan sites posting complaints about screens cracking on Apple’s newest flash-memory digital music player, the iPod nano, Apple has admitted that there is a problem with cracked screens on a small number of the new units,” Nathan Parmelee writes for The Motley Fool.
“Apple announced that all customers need do is get in touch with AppleCare — that’s customer support at most companies — and their faulty iPod nano will be replaced free of charge. The company also mentioned that the manufacturing defect affects less than one-tenth of 1% of all iPod nanos. That’s a small amount, but the statistic is meaningless to a customer affected, and the publicity could potentially hurt Apple’s reputation for quality. Apple customers expect new products to work properly and, given that quality issues with previous iPods have been minor, would react negatively to news that the nano’s cracked screens are a persistent problem,” Parmelee writes.
“For a company often criticized for having an adversarial relationship with customers seeking product support, Apple’s forthright offer to replace any faulty iPod nano is a smart and sensible move,” Parmelee writes. “…this time Apple has stepped up to the plate.”
Full article here.
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