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Ars Technica: ‘Matthew Peterson, public avenger’

“You may have heard of Matthew Peterson, the individual behind the now infamous (and defunct) website flawednanoplayer.com. Matt is done complaining about his broken nano screen (now that Apple has given him a replacement) and has moved on to bigger and better things. Mainly harassing innocent Apple store employees about issues out of their control,” Clint Ecker writes for Ars Technica. “Matthew posted this excerpt on his website on 9/25/05 and while I think Matt might have had a legitimate complaint behind his LCD problem, his rhetoric and over the top attitude about the whole thing really shine in this little ‘sting operation’ he pulled.”

Ecker provides an excerpt from Peterson’s website:

Well I had gotten a few emails from people saying that the Nano’s in their local Apple store were severely scratched. I couldn’t believe that Apple would have scratched models on display. I have never seen a scratched iBook or PowerBook, so I decided to investigate for myself. There were several Nano’s on display. The one nearest me was a white model that looked like someone had taken a steel wool pad to the screen. You could barely see the LCD underneath through all of the scratches. When Amanda was finished speaking to a customer I started asking her questions. It went a little something like this:

Matt: This iPod looks really scratched. How did this happen?

Amanda: Well we have had thousands of people handling them.

Matt: This happened from people just touching it? They weren’t rubbing them on something or putting it in their pocket? Is it really this easy to scratch?

Amanda: Yes it can scratch easily but I don’t think that really matters.

Matt: Well most people buy an iPod for the look. You don’t think they are concerned with an iPod that scratches this easily?

Amanda: No, I mean I have an iPod for the music not how it looks, but if someone is concerned about scratching we do sell cases for them.

Matt: I have seen some sites on the internet where people complain of scratching and cracked LCD screens. Has your store had any returns for this problem?

Amanda: No it is still a new product. I don’t think we have had any returns yet.

Matt: So you sell a product that scratches easily, so that you can sell a case. That is a pretty good marketing strategy

Amanda: Well, that’s how they get you.

Matt: Interesting. May I have your card?

Amanda: Sure

Matt: By the way, I run a website that is collecting information from Nano owners about all of the problems they are having. I am going to post the information you have given to me on my website. I really hope you don’t lose your job. Have a good day.

Ecker writes, “Wow! Talk about a class act. Matt goes on to post the information on his website (taken down, but mirrored here) claiming that Apple’s official position on iPod nano scratching is ‘we’re screwing you and we don’t care!'”

Full article here.

Related articles:
Apple shares fall on iPod nano screen issues – September 28, 2005
Much-ballyhooed iPod nano screen concerns ‘a real but minor issue’ – September 28, 2005
Apple replaces iPod nano cracked screens; handful of units affected, WSJ: ‘barrage of complaints’ – September 28, 2005
Apple responds to iPod nano screen issues – September 27, 2005
iPod nano ‘screen issues’ really just FUD? – September 26, 2005
flawedmusicplayer.com website alleging iPod nano ‘screen flaws’ hosted on Apple’s .Mac – September 26, 2005
SiliconValley.com editor: ‘The iPod nano is fast becoming Apple’s next Cube’ – September 26, 2005
Alleged problems surfacing with Apple iPod Nano screen – September 26, 2005
Site reports iPod nano screen failures – September 23, 2005
Thurrott: Apple iPod nano is almost perfect – September 23, 2005
Inside Apple’s iPod nano; how healthy are Apple’s margins? – September 22, 2005
CNET iPod nano review: ‘Sets new standards, stretches boundaries of tech, Apple’s done it again’ – September 16, 2005
The New York Times’ Pogue states iPod’s Law: the impossible is possible – September 14, 2005
Associated Press praises Apple iPod nano, takes swipe at Microsoft WMA-based also-ran music services – September 14, 2005
Apple’s music competition having tough time and the iPod nano won’t help them – September 14, 2005
One of big stars at Microsoft’s PDC show: Apple’s iPod nano; Microsoft reps ‘in awe’ – September 14, 2005
Piper Jaffray: Apple seeing high demand for iPod nano – September 14, 2005
Australian IT: Apple iPod nano ‘a little bar of techno-joy’ – September 14, 2005
Apple iPod nano takes a beating and keeps on beating – September 12, 2005
Apple’s iPod nano: The ‘thin lady’ sings unwelcome iTune to competitors – September 09, 2005
Hands on with Apple iPod nano – September 09, 2005
Mossberg: Apple iPod nano ‘beautiful, incredibly thin, and exceeds Apple’s performance specs’ – September 08, 2005
Apple’s iPod nano will make competitors whimper, Motorola’s ROKR inexplicably bland – September 07, 2005
Tech pundit Enderle: ‘iPod Nano is a hit,’ Motorola ROKR ‘simply doesn’t have enough Apple in it’ – September 07, 2005
Jupiter analyst Gartenberg: ‘the market is going to go for Apple iPod nano in a big way’ – September 07, 2005
Analyst: iPod nano ‘could be Apple’s next home run’ – September 07, 2005
Video of Steve Jobs introducing iPod nano, ROKR iTunes phone now available online – September 07, 2005
Apple’s Steve Jobs predicts ultra-thin iPod nano ‘will become the highest volume iPod in the world’ – September 07, 2005
Apple’s iPod nano will make competitors whimper, Motorola’s ROKR inexplicably bland – September 07, 2005
Apple introduces iPod nano – September 07, 2005

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