“The BBC has been forced to edit an Apple logo out of an episode of its spy series ‘Spooks’, as the corporation launches an investigation into allegations of product placement in its programmes,” Joe Lepper reports for Brand Republic. “An investigation by the Sunday Times alleges that the practice of product placement is widespread, despite being in contravention of broadcasting guidelines. The BBC has launched its own investigation and has now admitted it was forced to edit last week’s BBC One episode of ‘Spooks.'”
“Under BBC guidelines the corporation is forbidden from guaranteeing the appearance of a product. In addition, products can only be used to guarantee realism,” Lepper reports.
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The Sunday Times reports, “Malcolm Holt, a prop master for Kudos, the company that produces the show for the BBC, told our undercover reporters that Apple was keen to supply computers. ‘They just throw them at you,’ he said. Preview tapes of this week’s BBC1 episode contain three prominent shots of the Apple logo.”
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