More would switch from Windows to Mac if Apple advertised more effectively

19 years ago

“I got an earful at the New York State Fair last week…. My primary advice to readers who are ready to buy a new computer has been to switch to an Apple Macintosh. Apple’s computers are based on Unix, a safer operating system than Windows, and they are unaffected by Windows viruses, spyware and zombieware. That’s what I told fairgoers who asked me what I thought. And it’s probably what I told folks who didn’t ask me what I thought, too,” Al Fasodlt writes for The Syracuse Post-Standard.

“Some of those I talked to said they hadn’t realized that Apple’s computers handled such common Windows documents as Microsoft Word files. In fact, Microsoft created Word for the Mac first, then created the Windows version after it was clear the program would be a success. Microsoft even offers a Mac OS X version of the Office suite; it’s Office 2004,” Fasodlt writes.

“I had some spirited conversations about personal choice in computing, too. Competition is vital, but information is important, too. I had the feeling, after talking to many readers, that Microsoft’s competitors need to advertise on TV and in print media more,” Fasodlt writes.

Full article here.

MacDailyNews Take: We must meet the same people as Al. Almost universally, they don’t know a thing about Apple Macintosh. Apple hasn’t just dropped the ball, they buried it several miles down. Here’s hoping that Apple wakes up and takes advantage of Microsoft’s malaise by actually getting the word out through advertising that the Mac is quite compatible with other platforms and is the better choice for the vast majority of personal computer users.