MTV Overdrive is a free Broadband Video Channel brought to you by MTV.com offering content such as:
• MY VMAs: My VMAs features a wide range of exclusive Video Music Awards content. Follow Diddy the week leading up to the big event, catch intimate performances, see all of the latest bling, from cars to yachts, and all of the events that transpire on the red carpet. After the event ends, we’ll post the entire show online. You’ll be able to mix and match all of the content to create your own personal VMA experience.
• MUSIC: The Music channel features a wide variety of programming to suit anyone’s taste, including exclusive programming like • MTV.com LIVE and First Ladies. Plus, check out special programming, MTV shows and a library of the hottest Pop, Rock, Hip-Hop, R&B and Indie music videos.
• MOVIES: Interviews with your favorite stars, behind the scenes footage, hot news on the best movies, it’s all on MTV Overdrive.
• ON TV: Catch up on Laguna Beach, Real World, MADE, Wild Boyz, Punk’d, TRL, Meet The Barkers and more of your favorite MTV shows.
Mac users who visit MTV Overdrive are presented with the following:
In order to offer a broad selection of full-length music videos on-demand and free of charge, MTV Overdrive uses Windows Digital Rights Management (DRM) to protect videos from unauthorized re-distribution.
Unfortunately, Microsoft’s Windows Media Player Plug-in for Macintosh does not support Windows DRM. If DRM support becomes available for Macintosh, MTV will develop a version of MTV Overdrive that works on a Mac.
MTV Overdrive’s feedback form is located at the bottom of this page: http://www.mtv.com/overdrive/about/faq.jhtml
MacDailyNews Take: Companies and the advertisers that support them would do well to realize that Mac users greatly appreciate feature-parity support, have a much larger installed base than the oft-misused quarterly market share “3-5%” figure, and that studies show studies that Mac users tend to be better educated and make more money than Windows PC users and therefore have more disposable income to spend.
Related MacDailyNews articles:
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs – June 15, 2005
Survey shows Apple Macs owned by nearly 10 percent of US small and medium-sized businesses – February 17, 2005
More people use Apple Macs than you think; 8-12 percent of homes use Macs – March 31, 2004
10 percent of computer users use a Mac; 3 percent is Mac’s approximate quarterly market share – February 10, 2004
Syracuse Post-Standard: 3 percent is a false stat; Mac holds ’10 to 12 percent of the market for PCs – August 27, 2003