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Thurrott: Apple’s customer satisfaction rating ‘probably skewed by insanely loyal customer base’

“PC giant Dell Computer recently got some bad news, when the American Customer Satisfaction Index (ACSI) released its yearly ratings of PC maker customer satisfaction. Dell customers rated the company just a 74, down from its 79 rating a year ago, because of poor customer service (Dell’s products, meanwhile, were rated very highly). By comparison, the darling of the report, Apple Computer, rated 81, and once again took the top spot in the survey, though Apple’s insanely loyal customer base probably skews those numbers,” Paul Thurrott writes for WindowsITPro.

Full article here.
So, using “Thurrott Logic,” would it be safe to say that Dell’s complete lack of an “insanely loyal customer base” probably skewed those numbers, too? By the way, DellDailyNews, DellMinute, DellNN, DellSurfer, DellCentral, etc. domain names are all still available.

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