MacNN today reports on Merill Lynch analyst Steven Milunovich’s research note to clients. Based on an interview with Apple CFO Peter Oppenheimer, Milunovich indicated that Apple may begin “another heavy ad campaign highlighting Macs. Currently, Apple’s TV spots only feature the iPod, but the analyst is lookig to coming Mac ads to augment the halo effect.”
Full article here.
MacDailyNews Take: If true, let’s hope that this campaign includes television ads that show Macs doing things that would surprise and interest average personal computer users, instead of featuring a Mac user being blown through the walls of his home or some other equally insipid, waste-of-money, zero-impact idea. Maybe Apple really should hold “The $1,000,000 Apple Macintosh Ad Contest” after all?
Related MacDailyNews articles:
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Mac fans line up for new operating system as passberby asks ‘what is a tiger?’ – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Why doesn’t Apple show its patented Mac OS X ‘Genie Effect’ in TV ads? – October 07, 2004
Top Ten things Apple needs to show the world about Macintosh – July 30, 2003
Apple should hold ‘The $1,000,000 Apple Macintosh Ad Contest’ – July 24, 2003
Apple posts new Power Mac G5 TV commerical online – July 17, 2003