Apple shows off Mac OS Tiger in Microsoft’s backyard while Microsoft previews Windows XP ad push

“Apple Computer is set to release a new version of its Mac OS X operating system, code-named Tiger, later this month. Apple executives say Tiger will bring some of the same types of features that won’t be available on Windows until the Longhorn release or later, such as an advanced tool for searching a hard drive’s contents,” Todd Bishop reports for The Seattle Post-Intelligencer. “At one of its conferences last year, Apple displayed a banner showing a Tiger installation CD next to the words, ‘Introducing Longhorn.'”

Bishop reports, “As it happened, Apple executives were in Microsoft’s backyard Friday, demonstrating Tiger to reporters in downtown Seattle on the same day that Microsoft was previewing its new Windows XP advertising campaign. Tiger is the fourth Mac OS X version since the original was released in March 2001. ‘We focused on things that we think will resonate extremely well with anybody who uses a computer — Mac users, people who are considering a Mac,’ said Ken Bereskin, senior director of Mac OS X product marketing, citing advances in features including hard-drive search, e-mail, Web browsing and video chat.”

Elsewhere in town, Microsoft was previewing its massive new advertising campaign for its aging three-and-a-half-year old Windows XP operating system.

Full article here.

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