Apple makes ‘gargantuan effort to leverage iPod success’ by creating wide range of electonic devices
“It has become a parlor game in some quarters to try to divine where Apple is going and how it intends to get there — and not just at the dozens of blogs that traffic in Apple rumors … Apple doesn’t make the game easy; Jobs is famously secretive and detests leaks — just ask the kid from Harvard whom Apple recently sued after he posted details of the Mac mini before the stripped-down computer was unveiled at Macworld,” Paul Sloan and Paul Kaihla report for Business 2.0.
“Jobs wouldn’t talk to Business 2.0, but in various public forums, he has stressed how the $499 Mac mini, the low-cost iPod shuffle, and an advanced operating system called Tiger, due out this spring, are meant to build on the digital-music momentum. In truth, they are but the tip of a very long spear. Discussions with past and present company officials, Apple partners, and longtime acquaintances of Jobs, as well as clues in patent applications and other evidence, point to a gargantuan effort to leverage the iPod’s success by creating an entire line of breakout consumer electronics devices. Dozens of gadgets — from an iPod phone to wireless iPods that talk to one another to the ultimate all-in-one home-cum-car media hub — appear to be on the drawing board or, in some cases, already in prototype,” Sloan and Kaihla report.
MacDailyNews Take: Apple just has to have more in the pipeline than the Mac mini and the iPod shuffle to leverage the iPod’s consumer market success, right?
