“Having remained a high-end player for years, Apple on Tuesday launched ‘Mac Mini’ in India at a price point of Rs 32,200 to address the entry-level market,” The Press Trust of India reports. “Mac Mini is primarily aimed at existing PC users who want to get started with Mac OS X and first time users, Apple’s Asia Pacific head of hardware products EY Yeo told newspersons. ‘With an attractive price point we want to attract more PC users to Mac Mini,’ he said.”
The Press Trust of India reports, “After bringing the prices of Mac and iPod down, Apple has drawn up a strategy to increase its reach in the market. Mac Mini comes loaded with Mac OS X and features iLife 05, a latest version of Apple’s software suite for managing digital photo and music collection. The company also launched iLife 05 today along with a newest version of its office software iWork 05. Both iWork and iLife have been priced at Rs 4710.”
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