“On Apple’s page, the device is placed next to two packs of gum, to show just how darned ‘mini’ it is,” Alyce Lomax writes for The Motley Fool. “Which leads to the footnote on the page: ‘Do not eat iPod shuffle.’ Imagine my surprise and delight at seeing such a strange disclaimer. Which, of course, has led to some joking around today. ‘Mmm, iPod shuffle, you look good enough to eat!’ ‘I love my iPod shuffle so much, I could just gobble it up!'”
Lomax writes, “The more I think about it, the more I find myself being pulled into the Shuffle’s teeny, tiny tractor beam — and thinking maybe others are having the same experience. First off, heck, the low-end model is only $99. In this day and age, that’s not exactly a massive amount of cash to shell out for entertainment, even for kids saving their allowance money. Heck, think of how easy it is to blow through a good $20-$40 on a movie for two at the local multiplex, and that puts the low price in perspective. “
“Second, maybe there’s some real marketing wisdom behind the Shuffle’s marketing tag line: ‘Enjoy uncertainty.’ Think that statement through… The Shuffle lends that element of surprise that can at times make listening to music such a pleasure. And what’s more, that element of surprise is completely made up of tunes that you handpicked yourself. Chances are, you’re going to enjoy the lineup, and there are no commercials,” Lomax writes. “CNN International reported yesterday that the wait for the newly launched iPod shuffles is two to four weeks, which, of course, evokes sweet memories of iPod Mini mania.”
Full article here.