“The iPod and iPod mini are being bought by precisely those consumers who buy well-designed fashion and luxury brands or who prefer a Mercedes over a Nissan – and that’s a lot of consumers in Japan. Nowhere else in the world are the fashion values of a product as important. Other markets can claim to be the largest in terms of units of apparel, accessories, and cosmetics sold but Japan is, and will remain for many years, the largest fashion market. As designers of clothes, accessories, furniture, bags and of course consumer gadgets will tell you, their most appreciative fans are almost always Japanese. Not everyone here will buy an iPod but it will dominate the market in terms of mind share because Apple has created a consumer technology brand as compelling as Louis Vuitton has for fashion. Other products will surely follow from Apple that take advantage of this factor as much as the company’s ability to produce new technology,” JapanConsuming writes.
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