“Coca-Cola still tops the world brand league table, but the movers and shakers in the 2004 Interbrand chart are hi-tech companies like Apple and Amazon,” Trevor Datson reports for Reuters.
“Interbrand, the consultancy whose rankings have become a benchmark for brand valuation, now estimates the value of the big red soft drinks brand KO.N at $67.4 billion (36.7 billion pounds), down four percent since the 2003 rankings,” Datson reports.
“Second-placed Microsoft also shed brand value over the year, dropping six percent to $61.4 billion — but eight of the world’s top 10 brands by value are still American, Interbrand’s Best Global Brand survey shows… Apple Computer, whose iPod digital music players have taken the world by storm, gained a staggering 24 percent in brand value to $6.9 billion and rose seven places to 43,” Datson reports.
Full article here.