“Taking a page from automobile marketers, Intel Corp. will now assign model numbers to its chips and eliminate measurements of raw speed from its product names, the world’s largest chip maker said on Friday,” Daniel Sorid reports for Reuters. “The move marks a break from decades of chip marketing strategy, and comes at a time when Intel is trying to pack into its chips more features, such as security and multi-tasking, that fall outside what has long been the primary measurement of raw speed — the number of megahertz or gigahertz.”
“The shift, one analyst said, will better position Intel’s newest notebook computer chip, the Pentium M, which has lower ‘clock speeds’ than other Intel mobile chips. But the new marketing strategy could also confuse computer shoppers used to treating chip speed as the only marker of performance,” Sorid reports. “Intel’s new model numbers give each Intel processor brand a series number. Within desktop computer chips, for instance, the low-end Celeron chip will be given the 300 series, the high-end Pentium 4 will be given the 500 series label, and its Pentium 4 Extreme Edition will be given the 700 series.”
Sorid reports, “Within each series, a higher number — a 350 series versus a 330 series, for example — will signify a broader array of features in the chip. While chip speed will no longer be included in the chip’s name, Intel is not eliminating chip speed from the description, and said personal computer makers are unlikely to strike speed from their own advertising.”
Full article here.
MacDailyNews Take: Now that it no longer serves their purpose, Intel smashes the MHz Myth to pieces. 95% of the world is in for quite a revelation that they’ve been played as suckers and sold a bill of goods.