“Pepsi is giving away 100 million iTunes songs under Pepsi bottlecaps. For some people, winning an “iTune” when they open their Pepsi might be exhilarating. But if you aren’t one of those excitable few, we understand- you didn’t exactly win the lottery. Most people who drink Pepsi don’t use iTunes, so winning a single song means you won a chance to spend 20 minutes downloading, installing, and signing up for a music service that will cost a lot more than your Pepsi habit,” TuneRecycler.com’s website reads.
From TuneRecycler.com:
“A winning Pepsi cap isn’t just a song, it’s a chance to send Pepsi’s 99 cents somewhere good. When a cap is redeemed, Pepsi pays Apple 99 cents for the song, and Apple passes along 65 cents to a record label. Unfortunately, most of the music on iTunes is put out by one of the 5 major record labels, and their business practices are highly suspect. When you buy an iTunes song from a major label, there’s a good chance the artist won’t see a penny, because they’re perpetually in debt to the label. If the artist does get a cut, it’s only about 10 cents from the 99 cents you paid. But we can do better!”
“Don’t throw away that cap, recycle it! When you submit a winning Pepsi code to the Tune Recycler, we’ll redeem it for music from honest, independent labels. There are a few great independent labels in the iTunes store that give their musicians up to 40-50 cents, right from the first sale. When you use the Tune Recycler, you know that no money is going to support price fixing, payola, or lawsuits against families with children–and most importantly, the money goes to a musician. That way, you don’t have to sign up with iTunes to get one song, but you can still put that cap to use.”
Tunerecycler.com’s FAQ states:
Q. I use iTunes, so why should I send you my bottlecap code?
A. You shouldn’t! If you use the iTunes Music Store, we don’t want the cap, you should redeem it yourself. However, we would strongly encourage you to use the cap to buy music that’s not from one of the 5 major labels.
More info here.
MacDailyNews Take: People have issues. Some more than others. Most of our reader are, of course, iTunes users, and happily so. Do you use iTunes and what do you think of this?