Site icon MacDailyNews

Microsoft preparing ‘Reverse Switcher’ campaign

MacNN is reporting that a reader received an email from Microsoft soliciting individuals who recently registered a Microsoft product. Microsoft is planning to launch a new Switcher marketing campaign geared toward Apple users, according to the email :

‘The marketing campaign called ‘Sensible Solutions’ kicks off in April and runs through the summer of 2003. Sensible Solutions will highlight computer professionals that have recently converted from Apple Computer products to Microsoft based systems. To be considered for inclusion in the Sensible Solutions marketing program, you must be a US resident with a minimum of 3 years experience as a computer professional. You must have used an Apple Computer product and a Microsoft based system as part of your work…. This correspondence is the result of information provided by the following companies or organizations: Microsoft, Apple, Adobe.'” Full story here.

MacDailyNews take: One, where are they going to find a former Mac user who’s happy about using Windows (gamers, sweaty wads of M$ cash?) and, two, can’t Microsloth ever think of ANYTHING original? Oh yeah, they did once: MS Bob!

If anybody has received this Microsoft email, please forward it to MDN Webmaster, thanks.

Exit mobile version