Apple’s iTunes Store paying off for television networks
Monday, February 06, 2006 - 09:34 AM EDT"Television networks took a leap into the unknown when they started selling their shows on Apple's iTunes online store, but even in these early days, it's starting to look as if that faith in digital downloads was well placed. Apple CEO Steve Jobs welcomed Walt Disney Co. and Pixar Animation Studios content to the service in October. Now there are 40 different series, each episode of which costs a standardized $1.99 to purchase, and more are on the way," Chris Marlowe reports for The Hollywood Reporter. "Nobody will disclose numbers for these television downloads. It's easy, however, to keep an eye on the iTunes download chart, which usually shows NBC's 'The Office' as the top full-length program, followed by ABC's 'Lost' and Comedy Central's 'South Park.'"
"Ben Silverman, an executive producer of 'The Office,' whose ratings have not quite matched the critical acclaim, praised NBC for its willingness to 'dive into the iTunes relationship quickly.' He credited the download capability with boosting broadcast viewership," Marlowe reports. Silverman noted that 'The Office,' which went into reruns just before the video iPod's first Christmas, was boosted by people who discovered the show when they were browsing to find something to put on their new device."
"'Overall, we've seen our ratings increase for the shows we have on iTunes, and it continues to pick up momentum,' said Albert Cheng, executive vp digital media at Disney-ABC Television Group," Marlowe reports. "He said 'Lost' was doing 'extraordinarily well' on iTunes, a fact he attributed primarily to the overlap in demographics between the broadcast viewers and iPod users. 'We wanted to put our best shows on the platform, but you never really know what you're going to get,' Cheng said. 'Video has surpassed everyone's expectations, but I do believe iPod is basically a music device and video is an additional benefit to having one.'"
Full article here.
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C'mon FOX!!!