“Investors should buy Apple shares because the more expensive iPhone 8 launching later this year will drive earnings above expectations, according to Goldman Sachs, which reiterated its buy rating,” Tae Kim reports for CNBC.
“‘The first $1,000 iPhone can drive meaningful upside,’ analyst Simona Jankowski wrote in a note to clients Thursday,” Kim reports. “She raised her Apple price target to $170 from $164, representing 10 percent upside from Thursday’s close.”
“Jankowski expects the new iPhone 8 will offer premium features such as a 5.8-inch OLED display and 3-D sensing augmented reality technology,” Kim reports. “She predicts Apple will sell the 128 GB and 256 GB storage iPhone 8 models for $999 and $1,099, respectively, compared with the $749 price of the current 128 GB iPhone 7.”
Read more in the full article here.
MacDailyNews Take: iPhone ASPs are set to increase. Hopefully, given all of the new tech expected to be packed into these handsets, Apple will be able to maintain their very healthy iPhone margins.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Personally, I cannot justify 1k for a phone.
Plus, with that new tech, AppleCare will likely be near $200.
$1,200 for a phone? No thank you.
I can’t justify $500 for one.
yeh sure, once you touch it you will want it, the 24/7 luxury highly productive kit in your daily life
Out of curiosity are you able to justify spending 1k on a computer? Cause thats what you’re really buying….not a “phone”.
Carriers will pay for you out of their behind the scenes pockets to get you to switch with this device! Verizon and AT&T will give offers to keep you. End of the day, you personally might be out $100 more for iPhone 8 vs precious iPhones.
LOL people were paying about $1200 for the first VCRs in 1977! ($4600 in today’s dollars) The Motorola DynaTAC cost about $4000 in 1984! The iPhone 8 will be the most sophisticated pocket computer in history, $1000 is cheap. Calling it a “phone” gives it away as to your understanding of the device. I keep my “phone” app in a folder most of the time because I don’t use it much. https://www.wired.com/2010/06/0604vhs-ces/
Me neither. That would be flat-out absurd. I hope it’s just a rumor, surely Apple isn’t that userious. At least, they didn’t used to be. Tim Cook and co. need to check their heads, and stat. The egos that have been on display at Apple of late (I’m looking at you, Eddie Cue. Except that I’m not, because you are hideous to gaze upon) are mind numbing. Do they not realize that to anyone outside of their zip code they are still pretty much just wealthy nerds? Enough already. We, your customers, are not that stupid.
Tho I’m not a gambler, I’m going to step out and wage AAPL will hit record daily/yrly highs today. Brilliance at work.
It will be a half millimeter thinner, and eliminate the screen.
That’ll be the real luxury then, won’t it?
how many other devices do people use sitting on the toilet
I paid $900 for iPhone 5 16GB with Apple Care. That was in what? 2005? Still using it…
Where? In the usa the iPhone 5 cost $649. Were you stocking up on overpriced Apple cables and adapers?
If it is more expensive than I like, I will continue to use my 6 Plus.
Sorry I see no reason Apple would change the cost. They would price themselves out of the market. They are already on the high end but no need to jump in price. I see no reason that they will change in price.
So what if it’s got all cool gadgets not everyone needs or wants that. And most of it is just marketing and not used in daily life.
Hmm, perhaps a reason is that they can charge more because they know people will buy it? Price themselves out of what market? They are the market, about 80% of global smartphone profits. Warren Buffett made the strong case that price sensitivity is not a big factor with iPhone purchasers. $100-$200 more for the highest end model is peanuts compared to the demand. They’d have to start charging $1500+ to really start discouraging people.
Hmm, perhaps a reason is that they can charge more because they know people will buy it? Price themselves out of what market? They are the market, about 80% of global smartphone profits. Warren Buffett made the strong case that price sensitivity is not a big factor with iPhone purchasers. $100-$200 more for the highest end model is peanuts compared to the demand. They’d have to start charging $1500+ to really start discouraging people. Even then they’d have plenty of buyers as long as they had other options.