Apple is once again the world’s most valuable company

How many articles were there when Microsoft briefly rose above Apple in market cap in recent days to become the “World’s Most Valuable Company?” Millions, it seemed like.

Apple logo

Alas, it seems those articles had a short shelf life.

In Thursday trading, share of Microsoft rose $1.59 to $340.68 giving the company a market value of $2.558 trillion. Shares of Apple rose $4.16 to $157.65, giving Apple a market value of $2.589 trillion.

Of course, you very likely won’t see a million news reports stating this fact. Ours might be the only one you see.

Google News won’t cover our article stating this factual news because, we believe, they are a monopoly abuser about whom we have been highly critical in the past (myriad privacy violations, knocking off iPhone’s operating system look and feel, etc.). So, it seems Google and/or their algorithm blocks our site from appearing under their “News” tab (since circa 2009).

Which should make you wonder what other facts aren’t showing up in under Google’s so-called “News” tab.

MacDailyNews Take: Yes, it’s possible we’ll see the title swapped as the company’s market caps are so close.

No, Microsoft should not be valued higher than Apple.

Without Apple, there wouldn’t even be a Microsoft today.

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8 Comments

  1. I feel that this topic is a pissing contest. They are both great, well-run companies that have created immense wealth for their shareholders. Both Cook and Nadella have led their companies well into a very challenging economy, political environment and technology marketplace.

    It will be fun to see them go back and forth.

  2. Let’s not get crazy over this. Long ago, while Apple was rising quickly, and Microsoft was considered to be stagnating, but nevertheless had increasing sales and profits, we have, for fans, an apparent race.

    But both companies have matured in the industry, and both are doing extremely well. It really doesn’t matter which is ahead of which. Apple has a tiny lead right now, but it could change tomorrow. Then MDN won’t say anything.

    Folks, I have a fair amount of stock in Apple, but I don’t care. It doesn’t matter,

  3. Despite its name, MDN is not a news site. It’s a news-aggregator site, with very little original reporting of its own, none of it bylined. Its resources are quite limited. (It appears to have a staff of one.) It’s an Apple/Mac advocacy site that links to the work of other news sites. (And only certain ones. I can’t remember seeing a link to a “mainstream” news outlet such as The New York Times, The Washington Post, The Wall Street Journal, or even Apple’s “hometown” paper — the San Jose Mercury News). It’s also a welcoming platform for lots of obnoxious ads and toxic political rants. Wading through that dross, it still has an appeal to some, especially to longtime Mac advocates (including me), but it is what it is.

    So, no, the fact that MDN doesn’t appear under the Google news tab (I’m not even sure what that is, as, aside from certain email alerts, I don’t get my news from Google) doesn’t make me wonder anything of the kind.

    Otherwise, yes, it’s good to see that Apple is, once again, the world’s most valuable company. So it’s a nice bragging point, but it doesn’t have any practical meaning. My portfolio looks great as of today’s closing high, but it would look equally great if Microsoft or some other company’s closing high made it worth more than Apple.

    Anyway, at these $2T+ levels, the difference between Apple’s market cap today and Microsoft’s market cap today is a rounding error, so they’re essentially tied. So the newsworthiness of this event, while fun for some, is not very high.

    Still, I always look forward to seeing headlines like the one above.

    “Google News won’t cover our article stating this factual news because, we believe, they are a monopoly abuser about whom we have been highly critical in the past (myriad privacy violations, knocking off iPhone’s operating system look and feel, etc.). So, it seems Google and/or their algorithm blocks our site from appearing under their “News” tab (since circa 2009).

    Which should make you wonder what other facts aren’t showing up in under Google’s so-called “News” tab.”

  4. Had I understood that a recurring software subscription monopoly trumps a recurring, premium hardware sales monopoly, I would have invested in MSFT instead of AAPL and earned about the same or even a greater return. I also wouldn’t have spent so much time following all of the ins and outs of the companies product launches and rumors.

    However successful Apple Car will be, it still won’t match tens or hundreds of millions of MS Office subscriptions recurring for decades to come (not to mention their cloud computing business). Whatever manipulation has gone on to suppress AAPL stock, the fact that they haven’t even suggested going after one of MSFT’s golden geese by creating a competitive productivity suite is proof that they are complicit in rigging the game. I used Pages recently on both MacOS and iPad OS and it is CRAP even compared to what it was on Mac before it was bastardized a decade ago. You’re telling me AAPL will product a fully autonomous car that will take the world by storm, but they can’t develop a world-class word processor? GTFO.

    1. “I would have invested in MSFT instead of AAPL and earned about the same or even a greater return.”

      This is laughably, hysterically wrong. $1,000 invested in MSFT on Jan. 2, 2001 would today be worth more than $15,800 (not a terrible return)

      BUT

      $1,000 invested in AAPL on the same day would today be worth nearly $600,000.

      Here’s the math (all prices split-adjusted):
      Jan 2, 2001 MSFT closes at $21.69
      Jan 2, 2001 AAPL close $00.27 (yes, 27¢)
      Nov. 19, 2021 MSFT closes at $343.11
      Nov. 19, 2021 AAPL closes at $160.55

      SO:

      $1,000 on Jan. 2, 2001 buys 46.1042 MSFT shares x 343.11 = $15,818.81

      $1,000 on Jan. 2, 2001 buys 3,703.7 AAPL shares x 160.55 = $594,629.63

      You don’t even understand what’s already happened, so your prediction that “However successful Apple Car will be, it still won’t match tens or hundreds of millions of MS Office subscriptions recurring for decades to come” is not only pointless, but ridiculous. (What does one have to do with other?) You’re a financial idiot.

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