“LoveFrom,” the design firm co-founded in 2019 by Apple’s former design chief Jony Ive and industrial designer Marc Newson, has finally launched its official website: LoveFrom.com.
The site, so far, consists of large black type that reads:
LoveFrom is a creative collective. We are designers, architects, musicians, filmmakers, writers, engineers, and artists. You may know us from our past work. We are obsessed with traditions of creating and making. Fanatically devoted to excellence. Insatiably curious. We collaborate with leaders and founders. We work on projects for joy. We develop our own ideas. Love & fury.
The site reveals for the first time LoveFrom’s visual identity, which was designed by Ive and other members of the “creative collective,” including English art director Peter Saville, Chris Wilson, and Antonio Cavedoni, both former members of Apple’s design team.
In typical Ive fashion, the site is highly minimalist in nature, containing no images, links, or contact details – just a brief text described in an accompanying press release as “a concise and finely crafted definition of the LoveFrom collective and its work.”
The word mark and text are set in a new typeface called LoveFrom Serif, which is inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices. “Each character has been lovingly redrawn, refined and meticulously crafted over the past two years,” according to the launch press release.
MacDailyNews Take: Here’s the beginning of the LoveFrom site’s text, click it to visit the new site:
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The site provides nothing of value yet, sorta like Biden.
You mean like Biden’s vaccine mandate that OSHA lawyers have been unable to draft in the last 5 weeks?
There’s something in their way called the Constitution.
That ole pesky thing? Darn it!
Jony Ive without Steve Jobs is kind of useless.
This formerly-great Apple rumour & news site has degenerated into a politics-plagued platform for some of the most virulently pissant Tr*mpublican commentary to be found on the interwebs. In the language of my people, “Tant pis…” a spot on my bookmarks list will open up soon.
Isn’t it wonderful to live in a country where you are free to choose what you want to read and to choose whether or not you like/ dislike/ agree/ disagree with it? Republican, Democrat, independent, Samsung user, Apple user… we all have choices and the right to choose.
We are welcome to post or not post. We are free to bookmark a site or not visit it. We get to choose what we read and even better we get to formulate our own opinions and beliefs about what we read. The sweet smell of freedom! The USA and MDN are truly amazing places… like no other on this earth!
So, if the virulent posts are triggering you and causing you pain, it is probably best you choose to not read them. Perhaps try other sites with moderators and censors ensuring content that is more to your personal taste such as Twitter, Facebook and YouTube.
So let me get this straight (am I allowed to use ‘straight’?), mentioning the Constitution is virulent?
Former MDN reader is a bald faces LIE. Not only are you reading you are posting. Another dishonest Democrat — leave and mean it this time…
Ive, here is how you can provide more, concrete value to the world. Come down to my warehouse, I’ll give you a broom, and sweep it out. I’ll arrange a trinket locker for you to put your designed junk into. When you are done, we hand the broom to Biden. No worries, while he is trying to sweep flies across the room, he is not f***ing up something else. There is value in that.