Peloton shares extended declines on Tuesday following news that Amazon is launching a service called Halo Fitness to rival offerings from Peloton and Apple with Apple Fitness+.
Apple Fitness+ brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch for a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them.
Katrina Lewis for Bloomberg News:
Amazon’s Halo membership includes “hundreds of workouts” through an app and can track body composition and sleep patterns, according to the company’s website. Amazon is selling a Halo View band that works with the fitness service.
Peloton is best known for its technology-infused exercise bikes, but it also offers subscriptions to workout programs. It sells a connected fitness subscription for access to classes through its products and a broader digital offering with a variety of workouts like strength training and yoga, according to a filing. In the fiscal year ended June 30, subscription revenue accounted for about 22% of total sales, data compiled by Bloomberg show.
Earlier this month, Peloton fell after Apple touted updates to its Fitness+ service during an event.
MacDailyNews Take: Peloton is getting hit from all angles. And, unsurprisingly, we’re sticking with Apple’s rather excellent Apple Fitness+ that’s already part of our Apple One Premier membership.
Alexa: I see you did 20 minutes on the treadmill today, would you like to reward yourself with a family-size bag of Funyuns(R) from Amazon Prime?
And recently Microsoft launched “Goodbye Ass”.
Turns out they were just celebrating 7 years without Ballmer…