The Independent reviews Apple AirTag: ‘Works like an absolute charm’

The Independent reviews Apple’s new AirTag, a small accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99

AirTag is a small and elegantly designed accessory that can be personalized with free engraving, and enables iPhone users to securely locate and keep track of their valuables using the Find My app.
AirTag is a small and elegantly designed accessory that can be personalized with free engraving, and enables iPhone users to securely locate and keep track of their valuables using the Find My app.

Alex Lee for The Independent:

The first thing you’ll notice when you open up the box is simply how tiny the Apple AirTag is. It looks like a little 32mm button badge of the kind that school kids used to attach to their Nike backpacks to look cool. Except it’s shiny, and a little weightier.

If you want to attach your AirTag to your keys or your AirPods, you’re going to need to buy a separate accessory to put your AirTag in – something that will boost the price considerably. An Apple-made leather keyring (£35, and a leather loop (£39, are both more expensive than the AirTag itself.

That said, there are already dozens of cheaper third-party AirTag accessories floating around online right now.

MacDailyNews Take: For example, check out this US$4.99 Soft Silicone AirTag Keyring Case from Amazon.

Once you’re all set up and have your AirTag attached to every item under the sun, it’s ridiculously easy to track them. If it’s in Bluetooth range, asking Siri where the item is will force the AirTag to chirp. You can also get it to make a sound through the Find My app, which is where the most interesting feature of the AirTag comes into play… there’s no GPS in these little item finders, but what it does have, no company can beat.

AirTags use Apple’s enormous network of devices connected to Find My to help locate your item, something that Apple says is nearing a billion devices globally. If you lose it inside a shopping centre, chances are you’ll be able to track it to its address. iPhones will keep pinging it as people walk by, and all your location data is encrypted and anonymised.

The AirTag is incredibly cheap for what it is, and it works like an absolute charm. For any iPhone owner prone to losing things, investing in a pack of four might be one of the best decisions you ever make. Precision tracking works wonderfully well when you can get a signal, and the fact it’s powered by removable batteries is a real bonus in our eyes.

MacDailyNews Take: Apple has yet another winner on their hands with AirTag!


  1. Maybe Jill can attach some tags to Joe’s mask. He OFTEN can’t find his… like when he went to visit Jimmy and Rosalynn. Maybe Joe’s is a grandmother killer?

    1. A. Your comment has nothing to do with AirTags.

      B. Four vaccinated, isolated, and frequently-tested adults in a well-ventilated room briefly removed their masks for a photograph. So what?

      C. The survivors of 578,000 dead Americans do not appreciate those whose disregard for public health (as exemplified by, for example, mask jokes) made many of those deaths possible.

      1. Biden’s mask wearing is pure political theatrics. You think it is “based in science”? When he gave his state of the Disunion, were the attendees not screened, vaccinated, tested, screened again? Do you think they were all tested, checked and evaluated before going anywhere near Biden? Uhh….yet EVERYONE was all masked up? Were they not vaccinated, isolated, frequently-tested adults in a well-ventilated room? Looked like a BIG room to me. Looked like all the vaccinated, frequently-screened, adults were sitting pretty f a r a p a r t , too .

        And yeah… Jill needs to put some tags on Joe’s masks (and probably Joe, too). How many times does he forget that he put it in his pocket? You can search for the compilation vids of him fumbling around for his mask-gone-missing. It is that a joke? That our “installed occupier of the white House” can’t remember where he put his mask 5 minutes ago… even though he has been putting it in the same place for the last 14 to 15 months just like the rest of us. Does that concern you? I’m not laughing.

        And… your comments B and C have nothing to do with AirTags.

      2. Then Anthony Fauci is guilty of genocide for dismissing mask utility at the critical first stage of the pandemic. His execution by firing squad will serve as a lesson to all mask deniers.

  2. I don’t come here often these days now that Trump is gone yet I still see that the holes abound. What a lovely picture and what terrible sarcastic things to say. I cannot help to think that down deep, there is something seriously wrong with you people. Is it lack of decency? A basic need to hate?
    Sure wish there was a cure for it but I doubt it…as someone said…Haters need to hate.
    And yes, no air tag info BUT, my intention is to buy a bunch. In that way maybe I will never lose my humanity.

    1. Decency? After a fraudulent election? The literal MURDER of the last vestiges of democracy before our very eyes, while prog filth bite their tongues? Biden is a decrepit, villainous tool that deserves to rot in prison for the rest of his miserable life.

      1. Drink much koolaid? Republican judges have found no fraud. Stunning how stupid you guys are….get a life. Or better yet, try to get on with your miserable life. Do nice ethical people bother you for some reason?

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