Last October, Apple’s iPhone 12 lineup quickly climbed the charts to become the best-selling 5G smartphone – despite being on sale for just a few days of that month. Now, new data from Counterpoint Research shows that Apple’s iPhone 12 lineup remains hotly in demand.
Counterpoint reveals that Apple produced six of the top 10 best-selling smartphones for the month of January 2021. The iPhone 12, the iPhone 12 Pro Max, the iPhone 12 Pro, and the iPhone 11 were the top four best-selling smartphones that month. The iPhone 12 mini and the 2020 iPhone SE also made the list. What’s more, a closer look at the list tells us that Apple’s domination of the 5G smartphone space continues.
Xiaomi‘s Redmi 9A and Redmi 9 were the fifth and sixth best-selling smartphones in January, but what’s worth noting is that they are way cheaper than Apple’s offerings. The Redmi 9A can be bought for just $120 in the U.S. Customers can buy the device for around 89 pounds in the U.K., and for less than 100 euros in Germany. The Redmi 9 is slightly more expensive with its price hovering around $150 in the U.S. The 5G variant of the Redmi Note 9, however, starts at $290 for the Chinese version. Samsung’s Galaxy A21S and Galaxy A31 are the two smartphones that completed January’s top 10 list, and they are priced at around $200 in the U.S.
The cheapest Apple device on the list is the 2020 iPhone SE, which starts at $399 in the U.S. The iPhone 12, which tops the list, starts at $799, while the second-ranked iPhone 12 Pro Max begins at $1,099. The iPhone 12 Pro is ranked third. This makes it clear that Apple is enjoying solid pricing power as customers are preferring the more expensive iPhone 12 models — all of which are 5G-enabled.
MacDailyNews Take: Market share, schmkarket share. Profit share is where Apple’s interest is smartly focused.
According to market research firm Strategy Analytics, Apple took 79.7% of the total profit of the global smartphone market in 2020 vs. with distant second place Samsung taking just 15.7%.
Nope, the South Korean dishwasher maker is not making it up in volume. (smirk)