Beleaguered Intel has enlisted former “I’m a Mac” (and “I’ll Obviously Do Pretty Much Anything for Money”) actor Justin Long in a series of new ads that aim to talk down Macs with superior Apple Silicon processors by comparing them to PC laptops handicapped with Intel snails.
Long stars in a series of ads called “Justin Gets Real” on Intel’s YouTube channel, beginning each video by introducing himself as “[Hello, I’m a…] Justin – just a real person doing a real comparison between Mac and PC.”
In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro… Other ads include Long throwing shade on Intel’s behalf towards Apple’s lack of touchscreen Macs, the inability to plug more than one external display into M1 Macs, and the variety of different options available for laptops powered by Intel.
This isn’t the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company’s Mate 9 smartphone.
MacDailyNews Take: Beleaguered Intel’s fear is palpable and delicious!
Tellingly, none of these beleaguered Intel Justin Long ads focus on the processors, just weak sauce about touchscreens on laptops, a greater range of “choice” (as if more slow, hot Intel-hobbled soon-to-be-landfilled PC laptops is somehow desirable), etc.
See also:
• Adobe: Photoshop on Apple’s M1 runs 50% faster than 2019 Intel-hobbled MacBook
• M1 benchmarks prove Apple Silicon outclasses nearly all Intel Macs
• Digital Trends reviews Apple’s M1 MacBook Air: ‘Blows Intel away; absolutely fantastic’
• TechCrunch reviews Apple’s M1 MacBook Pro: ‘Makes Intel’s chips obsolete’
• Apple’s M1 Macs emulate some apps faster than Intel-based Macs can run them natively
Talk about believing in the products that you are hawking. He was ok in the Mac ads (the PC guy was much better)…but as an actor, he is not all that good….no surprise there.
You mean the Apple silicon that already powers iPhones and iPads, which people use far more than personal computers at this point? Pfft. Whatever, Intel. With even Windows moving to ARM, virtualization will still be an option. Intel had its chance, not our fault they squandered it. :/
Another Intel weak move and an actor of sorts that will do anything for money.
This smells of flop sweat and extreme desperation on the part of intel.
Apple could hire PC and show his lap literally lighting on fire from using a PC, but it would only legitimize this fantastically desperate move. Let Intel keep showing it’s insecurity for the world to notice. They would have been smarter to try to ignore this until they can get their chip fabs working, but some people just like bashing their face with a rake, over and over. I say let them.
It maybe fitting to mix imagery…
He should be wearing Zune-brown shirt and pants during the shoot.
Dire Intel.
I am having trouble figuring out who would be his target audience? Perhaps the aging Intel executives that hired him?
The first one would have been truer if they would have just kept handing him dongle after dongle.
I smell disparation…
I can’t wait to see “Hi, I’m a… John.” 😂
Your comment was inspired! Well done.
TRAITOR!!!
Well, I suppose since the Can-You-Hear-Me-Now Verizon guy jumped ship it’s all a ship show now.
Still disappointing. I know it shouldn’t be, but I really loved those ads. And there was no dispute (as Mr. Buster above notes) that John Hodgman was the superior comedic force in them. They wouldn’t have worked without such a great actor anthrophomorsed as a PC.
Those ads are REALLY terrible.
F*$)ing traitor!!! If you needed the money that bad Justin then you should’ve started an Onlyfans! I would’ve subscribed!
Had he invested all his pay from 2006 in AAPL, it would be up over 40x now. Probably a better payday than any Intel commercial.
They wanted to do a funeral procession like Microsoft’s iPhone funeral procession, then they discovered that Intel chips are better suited to cremations.
“Chestnuts roasting on an Intel processor fire…” – I can see the holiday John Hodgman Apple ads now.
Decent commercials, makes you wonder how the leaders in mass-scale touchscreen adoption can’t figure out touch on a laptop, or maybe they just want to sell the touchPad separately with accessories to make more money. As far as him being a “traitor”, Apple isn’t exactly beating down the doors of white guys for their ads, if you’re a Disabled-Trans Afro-Latinx illegal alien Muslim, the sky is the limit.
Like Steve Jobs said, the sign of a company in decline is when “the salespeople end up running the company” . . . Here we have the ‘marketing geniuses’ at Intel running ads, instead of the engineering teams at Intel creating new chips that are faster than Apple Silicon. If I was the new CEO at Intel, the first thing I would do is scrap all consumer-oriented marketing campaigns. He can begin with a press conference tomorrow, announcing that the entire Intel marketing team has been fired — that would be a good start.
Clever but Inel copied Apple’s style so no wonder they are quite good.
Since Apple is NOT the market leader in laptops or the entire PC market, they have always been free to mention and hammer on Intel back in the day, or Windows PC’s over and over.
Today is no different. So while Intel is in a pure panic, about to be pummeled by M1x and M2 processors, they mention Apple, that has roughly 7.5% of WW share…
What a huge mistake, because Apple is free to fire back.
I say go hire John Hodgeman (I’m a PC) and have him discover the battery life and power of the M1 Mac’s, while PCs are curing his lap… iCloud, Photoshop crushing it and more.
Intel wants a fight with a 7.5% share player? How stupid and panic stricken a move is that?! And OC all players it happens to be Apple?! LOL! Intel’s arrogance never ceases to amaze. Prepare to be pummeled Intel. Apple base M1 processor is taking your best to take. Just wait – but don’t worry, it won’t be long…
There is hope for me. People actually got offended by who did an ad.
Bad sign. Hiring Justin Long is a sign of Intel’s corporate inability to “Think Different”