Sales of the iPhone 12 lineup in the China market outperformed expectations in the fourth quarter of 2020, reaching a whoopping 18 million units for an over 20% share of the Chinese market, DigiTimes reported earlier this week, citing data available from the local media. Apple is set to reveal fiscal Q121 earnings results on January 27th and Daniel Martins offers a preview.
At these levels, Apple controlled over 20% of the smartphone market in the fourth calendar quarter.
This is quite a feat for Apple in a geographic market heavily dominated by domestic vendors, including Huawei and Xiaomi.
The numbers… suggest strength in two segments that have struggled to produce revenue growth recently: iPhone and Greater China.
The charts below show how these two important slices of Apple’s business – the former accounting for 50% of total revenues and the latter, for 15% – were the worst-performing in fiscal 2020.
Source: DM Martins Research
Source: DM Martins Research
Supported by encouraging news on the iPhone front, the holiday quarter may very well mark a long-awaited turnaround for Apple in the Far East.
MacDailyNews Note: Read the res of Martins’ Apple Earnings Preview here. Holland is also running a poll on Twitter that runs out soon:
Greater China has been a thorn in #Apple's side. Sales have been crumbling since 2015. But aided by the iPhone 12 and M1-equipped Mac, last year's holiday quarter could be different. What do you expect of Apple's performance in China? $AAPL #EarningsSeasonhttps://t.co/lWKWCPb2v1
— The Apple Maven (@AppleMaven) January 12, 2021
I will be interested to see how this Chinese owned and operated company does. Of course, its financial information is suspect, as CCP companies lie whenever needed to achieve their goals. Tim Cook, the CCP CEO employee of the Chinese is a good liar.