Apple today announced a set of new projects toward its $100 million “Racial Equity and Justice Initiative” (REJI) to help “dismantle systemic barriers to opportunity and combat injustices faced by communities of color,” the company said in a statement.
These new projectss include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple Developer Academy to support coding and tech education for students in Detroit, and venture capital funding for black and brown entrepreneurs. Together, Apple’s REJI commitments aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.
“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple’s CEO, in a statement. “We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”
The initiative is led by Apple’s vice president of Environment, Policy and Social Initiatives, Lisa Jackson. REJI complements Apple’s internal efforts to improve diversity and inclusion at every level of the company.
“Every individual deserves equal access to opportunity regardless of skin color or zip code,” said Jackson in a statement. “For too long, communities of color have faced gross injustices and institutional barriers to their pursuit of the American dream, and we are proud to lend our voices and resources to build new engines of opportunity that empower, inspire, and create meaningful change.”
Apple is working with Southern Company and a range of community stakeholders to support the launch of the Propel Center, a first-of-its-kind innovation and learning hub for the HBCU community. Apple’s $25 million contribution will enable the Propel Center to support HBCU students and faculty through a robust virtual platform, a physical campus in the historic Atlanta University Center, as well as on-campus activations at partner institutions.
The center is designed to support the next generation of diverse leaders, providing innovative curricula, technology support, career opportunities, and fellowship programs. The Propel Center will offer a wide range of educational tracks, including AI and machine learning, agricultural technologies, social justice, entertainment arts, app development, augmented reality, design and creative arts, career preparation, and entrepreneurship. Experts from Apple will help develop curricula and provide ongoing mentorship and learning support, along with offering internship opportunities.
The Propel Center was imagined and designed by Ed Farm, a groundbreaking organization that works to promote innovation and educational equity. The initiative builds upon Apple’s partnership with Ed Farm and the company’s work with three dozen HBCUs, bringing coding, creativity, and career opportunities to campuses and communities across the US.
“We’re thrilled to be partnering with Apple on this extraordinary project,” said Anthony Oni, Ed Farm’s founder and chairman of the board, and a vice president at Southern Company, in a statement. “The Propel Center will help cultivate leadership and drive innovation in tech and beyond, acting as a springboard for change in communities across America.”
As part of Apple’s ongoing partnerships with HBCUs, the company is also establishing two new grants to support HBCU engineering programs. Apple’s new Innovation Grants will help HBCU Colleges of Engineering develop their silicon and hardware engineering curriculum in partnership with Apple’s experts. The new Faculty Fellows Program will support HBCU educators pursuing R&D with mentorship programs, curriculum development assistance, and funds to equip their lab spaces.
Building on its longstanding scholarship program with the Thurgood Marshall College Fund, Apple is also now offering scholarships to 100 new Apple Scholars from underrepresented communities. In addition to financial support, the Apple Scholars program includes mentorship and career development experience at Apple.
Apple’s First US Developer Academy to Open in Downtown Detroit
Later this year, Apple will open an Apple Developer Academy in Detroit — the first of its kind in the US. There are over 50,000black-owned businesses in Detroit, according to US Census data. The academy is designed to empower young black entrepreneurs, creators, and coders, helping them cultivate the skills necessary for jobs in the rapidly growing iOS app economy. Launched in collaboration with Michigan State University, Apple Developer Academy courses will be open to all learners across Detroit, regardless of their academic background or whether they have any previous coding experience.
The Apple Developer Academy will offer two programs in Detroit. A 30-day introductory program is designed for learners who are considering app economy careers and looking to better understand what it means to be a developer. The full academy program is an intensive 10- to 12-month program that will help aspiring developers build the skills needed to participate in the iOS app economy, and even start their own businesses. Apple expects the academy’s programming to reach close to 1,000 students each year with a curriculum that covers coding, design, marketing, and professional skills.
And next month, Apple will host the inaugural cohort of its “Entrepreneur Camp for Black Founders and Developers” for a virtual experience, offering one-on-one code-level guidance from Apple experts and engineers, as well as mentorship, inspiration, and insights from top Apple leaders.
New Funding Partnerships
Apple is today announcing two new investments in the venture capital and banking spaces, with both projects designed to provide capital to minority-owned businesses. The company will invest $10 million with Harlem Capital — an early-stage venture capital firm based in New York — to support its investments in 1,000 companies with diverse founders over the next 20 years. In addition to providing capital to entrepreneurs of color, Harlem Capital will also lend its expertise to Apple’s broader efforts to advance access to economic opportunity. The firm will offer guidance and mentorship to students at the Detroit Developer Academy and participants in Apple’s “Entrepreneur Camp for Black Founders and Developers.” Apple will also support Harlem Capital’s internship program, focused on opening doors for aspiring women and minority investors.
The company will also invest $25 million in Siebert Williams Shank’s “Clear Vision Impact Fund,” which provides capital to small and medium-size businesses, with an emphasis on minority-owned companies. The fund looks to support businesses that operate in or serve underserved markets, and that foster inclusive growth initiatives.
Contributing to Community Organizations
As part of its REJI work, Apple continues to build on its contributions toward community colleges, nonprofit advocates, and local organizations working to empower and expand opportunity for the next generation.
Apple is making a contribution to The King Center, a living memorial to the legacy of Dr. Martin Luther King Jr. to share his teachings and inspire new generations to carry forward his unfinished work. Next week, Dr. King’s daughter and the CEO of The King Center, Dr. Bernice A. King, will issue a call to action encouraging young people to give back to their communities as part of Apple’s “Challenge for Change” series — a set of conversation guides and learning-based challenges on issues related to race and racial equality.
Apple’s contribution to The King Center adds to the company’s previous donations to nonprofit organizations that advance equity and justice, including the Birmingham Civil Rights Institute and the Equal Justice Initiative in Montgomery, Alabama.
MacDailyNews Note: In June, Apple CEO Tim Cook pledged to donate $100 million to organizations dedicated to racial equity and social justice causes of which these new initiatives and contributions are a part.
Find out more about, and see many more renderings of, the Propel Center here: propelcenter.org.
So, if you are white, worked hard to go to school, get a a job and be responsible and are able to provide a suburban living for your children whom you expect to work hard for what they get apple is sending you a big screw you because it is unfair that you chose not to skip school, be a baby maker, and bet arrested.
Apple needs a massive humbling because this political wokeness is disgusting.
Ship quality products that actually work. Stop using the money I spend on expensive items to tell me it’s my faults thugs are thugs.
I used my shares to vote against Tim Cook as the CEO. That’s may way of protesting against his wokeness.
I just gave birth to a brown baby boy…
…and Tim Cook immediately sent it a $1,000 check.
It’s the libturd way. Welcome to the new USA, rather what little there is left of it
So your assumption is that, unlike white people, the students at historically Black universities and colleges and the young Black entrepreneurs in Detroit chose to “skip school, be a baby maker, and get arrested.”
Interesting assumption. I wonder if there is a word for that?
Yeah, there is. It’s call the “Stone Cold Truth”.
Maybe Cook should spend his money on rebuilding Minority-owned business that were destroyed by the radical and hateful minority thugs. You know, the ones that the Democrats egged on with their destruction.
What’s next….
1) All Blacks get immediately pushed to the front of the line for Genius Bar appointments.
2). Blacks get special first dibs on new Apple products.
3). Blacks calling into Apple Care will have their dialect indentified by Artificial Intelligence and their call immediately directed to a Black Apple Care specialist. If they need to be put on hold, the music will be hip hop/R&B,or rap.
4) White customers will be put on hold and forced to listen to “Muskrat Love” by The Capt. and Tenille up until all Black customers have been helped first.
5) If Apple’s AI detects a lisp in any white male customer’s voice, they will be redirected to Tim’s personal line.
I hate to be the one to tell you, but “stone cold truth” is 3 words.
Touché
Should of just used”Truth”
If I was black, I would be entitled to call you racist for correcting me.
Cool, mate. Just trying to have some fun amongst all this angst. 🙂
And yeah, good thing you’re not black or I’d be in big trouble.
• Use “have” instead of “OF” as in “Should HAVE just used….”
• But use “of” to indicate a subset like “I Manco am one “OF” several White disgruntled Apple users so gravely victimized by Tim Cook’s Blacks’ call for racial justice. My woe is the greatest “OF” all White folks who feel oppressed by the knowledge that my ancestors were slave owners.”
• And use “were” as in “If I WERE,” to indicate the conditional.
• Capitalize “Black” to indicate respect.
This is disgusting, you are gross, and so are the people on this site agreeing with this. I am embarrassed for you.
I wonder if there is a word for that?
Yes, it’s “statistician.”
Percentage of blacks in U.S. population: 13.4%
Percentage of blacks in U.S. federal prison system: 38.6%
Percentage of black male high school dropouts in U.S.: 8.7% (white 3.7%)
Percent of live births to unmarried black mothers in the U.S.: 72.1% (white mothers 20.4%)
Bonus stat:
Percentage of blacks in U.S. television commercials: 98.6% (no mass brainwashing attempts going on there)
Again, what is your basis for assuming that the targets for this funding—college students, entrepreneurs, and coders—are thugs, other than their race?
I suppose it is an accident that 316 people were arrested in DC on June 1, the day they cleared Lafayette Park for a photo-op, but only about a dozen were arrested at the Capitol on January 7 after halting government operations, threatening the top 3 people in the presidential line of succession, and contributing to at least 6 deaths. (Most of the 61 total arrests that day came later, for curfew violations.)
Don’t forget that 36% of black babies are killed by abortions. If Timmy wanted to help blacks maybe he should focus on ensuring more live to decide how best to achieve their goals.
“Get thee behind me Satan!” You made a classic Christo-Fascist, Rightwing pro-birther rather than a pro-life comment. Repent.
Ehhhh, I’ll rephrase that. We’ll just use Eugenics to reduce the black population so there will be fewer to make their own decisions 😉
I well-wish Cook’s efforts with the new initiative attempting to assist with the racial issues/divide, but per the data listed about demographics and crime, education and births, noted by “Facts are Fun!”
How ironic, ignorant and deceptive such facts are rarely presented in such plain form as problems to be solved. Our politicians create funding and spending avenues, as if more money will solve the problem, because it’s too harsh, too cold and linked to being racist to make the raw data a/the focus. Obscuring the data, or at least not bringing it to the forefront is safer, less racist and inexplicably better, for some odd and culturally stunting reason
Instead, for example, we lessen or remove criminal penalties with racial inequity in mind. Defunding the police has a connection to the reported systemic racism, but it also has inertia because defunding will effectively lessen the disproportionate arrests of citizens of color, but the crime can remain unchanged.
Such actions are hard to NOT see as a white-guilt, a form of shame and, or a reparation of sorts. Besides, it’s pure reverse racism. There’s a growing number of District Attorneys that will promote and encourage the lowering of the legal bar…in effect giving permission to criminal behavior that won’t be prosecuted.
TxLiar can’t handle cold hard facts notice his ridiculous deflection comment. Statistics don’t lie, sad, but it is what it is…
It wasn’t a deflection. Facts are Fun suggested that a disproportionate number of African-Americans are in jail. I responded, first, that the statistic is completely irrelevant to providing opportunities for those who are NOT in jail.
And second, I suggested that one of many reasons why more African-Americans are in jail might be selective enforcement. A mostly peaceful protest for equal black rights in a public park can be attacked with rubber bullets and tear gas and 316 people are arrested, while a violent attack involving white supremacists who intentionally disrupted a constitutionally-mandated proceeding and threatened the top three people in the line of presidential succession yielded 13 on-site arrests.
The cold hard fact is that Apple is responding to a real national crisis that you and yours have chosen to ignore since you started importing slaves in 1619.
The “National Crisis” started on January 20th, 2009 when that community agitator and his racial instigator wife took office.
The LYING DEFLECTION SPECIALIST is at it again defending the Democrat team and putting words in other people’s mouths with asinine comparisons that do not apply. You are a certified A-Hole!…
Txuser says “ Interesting assumption. I wonder if there is a word for that?”
Yes, it’s called being a txuser qoqsuqqa
Trump was proposing $500 million. He just gave it the wrong name.
Apple will likely to continue to just poach people from those cultures that still value honest education (the upper caste of India, never the lower, etc., and they will continue their relationships with abusive entities in countries like China), as they have been for decades. This is 100% pure virtue signaling BS designed not to improve lives, but to make certain people feel better about themselves. It is selfish and hypocritical in the extreme, and naturally, Cook is using his shareholders’ money, not his own.
His stockholders have read (or should have read) the 1981 Apple Values statement. If they disagreed with the notion that the company existed not just to make money, but to promote social progress, they should not have invested in Apple. Also, Cook IS using his own money, since he owns hundreds of millions of dollars in Apple securities.
If you are white, worked hard, and went to school to get a job… can’t you just be happy. Not everyone has those experiences and can say the same. White privilege doesn’t mean white people don’t work hard or struggle themselves.
Do you not understand that racial issues in our country run very deep? Segregation was not that long ago. I don’t know how old you are, but assume our parents lived in a time when segregation existed and was considered normal. These thoughts and ideas don’t just disappear over 50/60 years.
You need to gain a better understanding of what white privilege means.
In today’s society there is NO “white privilege.” Believe me, I know first hand and personally have been passed for jobs and promotions and a good friend was fired as a professor from a major university and told flat out because he was the wrong color. Wake up…
Because you’ve been passed up, and your personal experience it doesn’t exist? White privilege doesn’t mean you don’t have to try or that things are handed to you.
Companies and schools do succeed when they have diversity, and broad backgrounds to help make decisions. If the university felt they needed a certain voice expressed, I am all for that.
I was totally expecting Apple to launch the Blackintosh.
I am absolutely certain that you have indeed been “passed for jobs and promotions.” I just doubt that your race had anything to do with it.
WOW – so much hate here, I’m embarrassed, BTW I’m middle aged white and first generation wealthy, started from the absolute bottom.
Tim Cook sure knows how to help foment a race war.
Throw $100 million at a certain race only while everyone, regardless of skin color (which is obviously all-important to Apple’s lily while CEO – making him a racist by definition, by the way) is wiped out in Democrat-run states that have idiotically locked everything down to the point of Depression instead of smartly protecting the vulnerable, which would have saved countless lives lost – both from COVID and from the catastrophic results of illogical COVID lockdowns.
You sound as if you feel oppressed by your White victimhood.
You are projecting something that is not there and a liberal FANTASY. Possibly stupid white liberals like yourself are guilty of “white victimhood.” But those of us with a brain that have done nothing wrong have a clear conscience and don’t buy into the liberal bullsh*t one atomic particle. Got it?…
John Dingler, pro-commie, anti-American (f)artist, whose shyte is sold as art. A disgusting slime who pollutes LA and Planet Earth and this forum with himself. Too busy to make art because he is here at this site. Shameful skumbagg.
This is Apple’s BIG NEWS?
Yawn… and I’m black.
Racism is identifying people and treating them differently based on skin color.
Tim Cook is a virtue-signaling fool.
Yes, yawn. I guess I haven’t WOKEn up enough. Another… yawn.
No, that is not racism.
John Dungler’s anti family (f)artwork is racist
I figured it would be something like this. It’s just a new iteration of ‘coding for girls’. I guess given that ‘girls’ didn’t take the bait, they had to move on. Heaven forbid we just treat every human equally simply for being human. Critical justice theory will bring this world to its knees, and this is disappointing, but not unexpected. It also puts the emphasis in the wrong places – in order to succeed in these endeavors, a person has to be able to read, speak, understand mathematics, and all of the other basic skills that have been supplanted with the ideals of young, ignorant, protected by their privilege great white saviors of Progressivism in the West. Eventually this will be evident as cultures that still value integrity and honest education begin to surpass us, eventually overwhelming us altogether. Innovation, real equity, and real forward thinking died in technology with Steve Jobs.
This is gonna make a LOT of folks rage-y 🙂
I would imagine it’s getting harder and harder for some to report on Apple News and buy Apple products. Not hard enough to stop, of course!
“This is gonna make a LOT of folks rage-y.”
You seem excited by that for some reason. Why?
Anyway, yes, that’s exactly what Cook wants. Cook likes to ID people by skin color and reward certain shades of skin color, while claiming not to be racist, and turn the races against each other, inflaming tensions.
For some reason, he also has a deep-seated need to proclaim “I’m better than you,” using Apple’s brand and money of course. He needs to feel superior over other “whites” who I guess he imagines go thru each day devising new methods to keep the black folk down.
Racism is using skin color to identify and sort people. Like Tim Cook.
People who aren’t actually racists only see people, not skin color.
It’s all about the quota not the talent
Yes, I am pleased by the actions of Apple and entertained by the comments. But, we ARE talking about a group of people known to easily deal with believing ardently in directly conflicting opposing ideas. SO, I’m sure someone somewhere is creating the conspiracy that conservatives actually run Apple, they’re just letting Tim do this because the only other options is they’d have to let him… oh I don’t know drink the blood of their children or something. As a result buying Apple products is AOK!
I’m not used to calculating such big numbers so I could be completely wrong, but isn’t $100 million about 0.005% of Apple’s market capitalization? They’re making a lot of noise about such a relatively minuscule investment. My guess is that it comes out of their marketing budget and they’ll get a MASSIVE ROI for it.
Okay, Tim, we get it:
You’re woke, you pasty-assed m_therf_cker. (Oops, f_therf_cker. Not sorry.)
Wonder why Cook has to virtue signal so damn hard all the time – and with Apple shareholders’ money, not his own? Something’s up there. Dude’s trying to fill a deep hole inside.
Go do it as “Tim Cook” with your own money and stop appropriating Apple’s brand and money to further your personal causes, bitch.
You seem oddly obsessed with Cook’s orientation. It has nothing to do with anything.
Also, that “bitch” turned Apple into a trillion dollar company while you’re down here in the comments section of a website way to upset about maple syrup.
A brief joke about Tim’s gayness is, to you, “oddly obsessed.”
I guess you inflate a simple joke in a weak, failed attempt to ignore the actual meat (Tim’s getting excited – not sorry) of my comment. Therefore you get to see it again:
Wonder why Cook has to virtue signal so damn hard all the time – and with Apple shareholders’ money, not his own? Something’s up there. Dude’s trying to fill a deep hole inside.
Go do it as “Tim Cook” with your own money and stop appropriating Apple’s brand and money to further your personal causes, bitch.
Just a simple, but hurtful, joke like the one about your neighborhood where I could claim that everybody lives in a single-wide, makes moonshine, and screws their sisters. Hurtful words are intended to hurt. They have real consequences as we saw last week at the Capitol
You hurt rational people with every word you utter txluser
Divided we are weak.
Instead of spending money to permanently solve these issues, Tim builds shrines.
He ain’t fixing it, folks.
Woke Timmy goes unhinged with shareholder funds. What a bunch of crap.
In April 2020, the BBC published a documentary and found that on a single day, a third of Twitter profiles globally advertising ‘nudes4sale’. I’ve seen reports suggesting that Facebook messenger is one of the leading sources for the spread of child pornography. Yet Apple continues to support these apps despite their contribution to violence against children. Also, the majority of calls for violence at the Capitol last week came from folks on FB and Twitter. Where is Apple’s moral authority for projects like this or banning Parler when they continue to host FB and Twitter apps?
I’ve been committed to using Apple products since 1989. I’ve been with them in good years and bad and long before it was cool. But Apple has changed in many ways and not for the better. Tim Cook and the board are no longer singularly focused on making insanely great products to enrich the end-users. Cook and company now see their jobs as opportunities for advancing and promoting moral and political ideologies. Indeed, as private citizens, Tim & company are free to believe what they want and encourage others in what they believe. However, using the company and stockholder funds as a platform for doing such things is not how Apple became great or why millions of us use your products.
While I will continue to use Apple hardware and software in the foreseeable future, for the first time since 1989, I am be seeking alternatives to Apple. Where once I was fiercely loyal to Apple, it’s become clear that’s no longer an option. At every point, I can find an acceptable workarounds.
I know this will have zero impact upon Apple. Yet it is interesting Twitter already sees significant losses from folks deserting them, and new alternative social media platforms are being started almost every day. They are the new Apples. They are the ones who are more interested in their customer than advancing their political ideology. As a customer, I will be supporting companies that are interested in providing great products and not interested in evangelizing or punishing their customers.
In a word, I don’t begrudge Cook or Apple having a moral or political ideology. What I cannot respect is their forcing that ideology on others, especially your customers or other businesses like Parler. That itself is an act of violence.
Promoting an initiative you are funding isn’t “forcing that ideology on others”. Nor are they “forcing” anything on customers. As a customer, you have the right to choose when and with whom you spend your money.
Guess what? Apple’s CEO and board get to decide where they spend Apple’s money. Lifting others up isn’t an act of violence, it’s one of love. The cognitive disability on display here is positively cult-like. Seek help for your malignant anger before the hate consumes you.
“It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” -Steve Jobs
The malignant anger reminds me of the Two Minute Hate in 1984. Irrational, unreasoning, primal rage directed at some putative enemy designated by Big Brother to divert the citizens from recognizing their own oppression.
Well, I think both sides can say that’s better than a black/brown iPhone
Microsoft had a brown Zune and Apple did have a Jet black iPhone.
I am not white and disgusted by Tim Cook’s woke pandering. Early white settlers had their faults but faced incredible hardships and laid the groundwork for a great country which made it possible for guys liked me to immigrate here centuries later. Only assistance I ever got was by a hard working American I knew back in my country who paid for my airfare to come here. If this country had never been settled, and only Indians lived here today would I even bother to think about coming here. For that matter why did I never think of immigrating to any another country.
You’d better watch it with that American Exceptionalism talk.
That’s on the outs again with the corrupt establishment globalists back in charge, thanks to mass-mailed ballots, unconstitutional as they were not prescribed by state legislatures and lacking an unbroken chain of custody, making them illegitimate, just like the guy they’ve installed into the oval office (until they get rid of him for the socialist Headboard Harris who amassed a total of 844 votes in the 2020 Democrat primaries (129 in Iowa + 715 in Arkansas before dropping out).
How to get a U.S. President who got 844 votes vs. the one who got 74,216,722 legal votes. Books will be written. The few honest ones will be canceled, banned, or burned.
So, remember: America is bad. America is racist. America was never great. America must pay and police the rest of world (new wars are coming soon again!). America must bow down to the CCP (or the cash stops flowing thru Hunter).
Let’s remember the words of our soon-to-be president when she advocated “equity” over “equality.” Yes, it’s a slight paradigm change from the Country’s important credo and documents, but we are moving freely and with august into the period of “all for one, one for all”. Let’s bow our heads in shame, because we are shameful and we need to know it and show it.
If you are white, especially, shame on you. Your history is horrifically stained, but efforts are being put in place to, at least, compensate for the deficit. It would be best if traditional rationality is subdued and related impulses shunned. Leadership is in place to bring us to a new place where all are equal. Though this means not all will be free, therefore, it’s a new period in our country that we will learn to embrace. Freedom is very dangerous…maybe too dangerous for the country we want and need.
Exceptionalism is not unique. There is a thread (occasionally broken) of exceptionalism in the history of human progress. You need badass exceptionalism for progress in culture, science and technology. Greeks, Romans, the French, the British, Germans, the Japanese were exceptional in their own way.
In recent history we have assholes but nevertheless exceptional individuals in Bill gates, Steve Jobs, Elon Musk. They built the modern equivalent of empires.
Chandrasiri, please…you are already moving afar from our soon-to-be Great Leader’s Admonition to pursue Equity.
It’s been determined that Exceptionalism harshly leaves some behind and, therefore, now is the time to make it more fair for all, under the more conciliatory umbrella of Equity. It is this principle that our future Leader proposed right before the glorious election day (can you believe those that ridiculed her proposal soon after its release!). Under this new paradigm for our Great Country, no person will live with hubris associated with Exceptionalism…we will all live abidingly and corporately with Equity as our new credo. The transition may take awhile, but let’s embrace that what one may have achieved via business, education, scientific pursuits, not be touted and all pride related to such goals be banned from our mind and culture. These so called “achievements” are painful for some and reportedly can prevent others from rising above (whatever that means).
So, with rapt excitement, let us all reform our thinking with Equity leading the way. If you are struggling in any way, the newly established Bureau of Equality will tap assets wrought from Exceptionalism and these proceeds will be distributed as needed, or where determined most effective by the Bureau’s Truth Central.
It is such a hopeful day to discuss with you the future before us, as we Reset. May we jettison the numerous vestiges of old…especially those related to equality, achievement, success and the very destructive word; exceptionalism.
For now, that is all, but I’d like to prime you on my next correspondence that will focus on private property. Yes, it’s quite a topic of excess, but I assure you, with our goal to remodel society with the Equity Framework, this divisive reality will be addressed in short order.
All for one, one for all! May I add; “whatever it takes!”
If Tim wants to show us how concerned Apple is, maybe he and all the other WHITES can resign from their positions. Then I will believe how sincere they are. And how insulting to minorities… Apple only throwing a couple of 100 million at “the cause.” That won’t run any programs for more than a few years at the most. Hey Tim, add a few zeros and then quit. Woke, man!
The way I see it, this is a $100 M venture capital investment. While there is a political/social slant to it, its really Apple’s way of investing in human resources to develop technology. It’s no different than investing in an advanced new TV screen factory or a biomedical research center. Apple see’s an opportunity to invest in something that will deliver an attractive ROI while doing good. The modern corporate mission of People, Planet, Profits has proven to be successful – I think this is an example of one that could be successful. Time will tell.
Obviously!
My brief comment on your “joke” was to point out that you shared a fair opinion (I don’t agree with it but you’re entitled to it) but it had nothing to do with anything. I’m curious why a joke about his orientation was necessary to your point about virtue signalling? Maybe you were homophobe signalling?
Since you missed the point you get to read it again:
“Also, that “b*tch” turned Apple into a trillion dollar company while you’re down here in the comments section of a website way to upset about maple syrup.”
Can’t wait until peaceful CCP comrades burn down Apple’s new “learning center” for the Uighur in China. That will be truly iRONIC!
Can’t wait until peaceful protesters burn down Apple’s new “learning center” in Atlanta. That will be truly iRONIC!
How can we really blame Cook?
He’s bought into the socialist mindset that requires dividing and labelling people into little groups. Once people are divided into little groups, the Democrats can argue each little group has been disadvantaged in some way. But, of course you have to have a villain (and I think we all know who that’s been for 5 years). Now, the villain will be people who happen to have been born (by no choice of their own) with light colored skin.
I appreciate Tim as a CEO due in large part to my stock portfolio with Apple. But, I’m concerned to see Apple dumping money into pet projects that are essentially targeted at these little groups of people rather an Americans as a whole.
When they founded Apple, the Two Steves made it perfectly clear that they were not promoting technology as an end in itself but as a tool for social change. They made it clear that they were not in it for the money, but “to make a positive difference in society.” Their values are not a secret. Some version of the Apple Values statement has been on the public record since 1981. Every employee is briefed on them prior to hiring. Every stockholder should be aware of them before he sinks his money into the company.
So, nobody should claim to be surprised when Tim Cook acts in compliance with forty years of company policy. If you cannot tolerate those policies, your only choices are either to buy a controlling interest in Apple or to sell your minority stake and stop doing business with the company. Apple’s leaders—whether Cook or anybody else—are not going to change as long as the stockholders, employees, customers, and other stakeholders support the founders’ vision.
Steve Jobs never promoted a Marxist and racist hate group like Black Lives Matter, which advocates killing cops. Steve Jobs never promoted censorship. Except of pornography, which he never sold, but which Apple TV is now dabbling in, along with massive sales of racist and degenerate rap music which Apple happily sells in its Apple Music app. Steve Jobs loved America. Tim Cook hates America.
So, censor black music Good. Censor white extremists Bad.
Just “identify” as Black. Prob solved…
$100 million to fight a nonexistent problem paid for on the backs of Chinese slaves.
Fire Tim Cook! He is disgusting!
I hope that it’s not a mostly vocational training school rather than also having a philosophical, critical thinking component because that would have abandoned Steve Jobs’ premise of “The intersection of liberal arts and technology.”
Tim, here’s a suggestion – The Motor City Project. Announce that the Apple Car will be developed and built inside the city limits of Detroit. Current Apple Car and Car Play employees will be transferred to Detroit. Local residents will be trained by Apple for all positions. Any Apple corporate employee receiving stock options will be required to go on mission to Detroit for 6 months. Go to the real world to solve real world problems, not cool places like Austin, Texas. Instead of virtue signaling try giving people real opportunity with real world job training and actual jobs. Or, would you just prefer giving Apple pocket change to foundations to spend so that you get a pat on the back but no real life changes for those who need jobs.
Apple would do much more good if they announced that they were building an assembly plant in Detroit. This is just window dressing as they are still exploiting “people of color” in China.
Good to see Apple using some of its cash mountain to make the world a better place, as Steve would have wanted.
Just hope it doesn’t lose that laserlike focus on customer satisfaction.
Why not just pay for tuition for these students? They did it at NYU Medical Students and successful Robert Smith donated $34M to Morehouse College that paid down the entire Senior classes loan debt to $0.00.
That makes a difference and I’m sure Robert Smith is not “woke”. It was just the right way to invest. BTW – the college was pissed because they wanted to large donation to construct a building or what not – Mr. Smith said no – he wanted it to go to the students. Now he has an entire graduating class that has a role model.
So Tim – WAKE UP – don’t be woke up. Donate your own money. We pay you enough and I’m sure you can part with some zeros in your account. $100M can do a lot of schools some good.