Hyundai in early talks with Apple on developing self-driving electric vehicles

Hyundai Motor Co. said it is in early discussions with Apple on developing self-driving electric vehicles, emerging as the first potential auto-manufacturing partner for the technology giant.

vehicle under wraps

Kyunghee Park for Bloomberg:

“Apple and Hyundai are in discussion, but as it is at early stage, nothing has been decided,” the South Korean manufacturer said in a statement Friday.

Shares of Hyundai rose as much as 24% in Seoul, the biggest intraday gain since 1988, and were up 19% at 11:30 a.m. A cable TV unit of Korea Economic Daily earlier reported the discussions with Apple. Hyundai has completed internal talks on the project and is awaiting approval from the chairman, according to the report.

Hyundai would provide Apple with a partner that’s already accelerating a push into new technologies such as electric, driverless and flying cars, including setting up a $4 billion autonomous-driving joint venture. The venture, with Aptiv, is expected to have a production-ready autonomous driving platform available for robotaxi providers, fleet operators and manufacturers in 2022.

The South Korean company is set to introduce this year its first electric vehicle, Ioniq 5, built on a dedicated platform. The automaker, along with its Kia unit, plans to introduce 23 new EV models and sell 1 million units by 2025.

MacDailyNews Take: When they’re ready, Apple will need multiple vehicle manufacturers in order to let competition work its magic.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

6 Comments

  1. Well that makes more sense than the other story, where Apple was looking for a “Fabricator” that could make cars, but somehow isn’t yet.

    Self driving cars: The “killer app” here is sleeping or reading while the car takes you somewhere. Or sending the car to pick up the kids from school. Any car that would hand control to the driver a second before driving into a wall should be banned.

  2. After Apple’s experience of partnering with Samsung, I hope that Apple would be ultra careful in any partnership with another South Korean company.

    A genuine partnership would be fine, but a sneaky pretend partnership to benefit from Apple’s know how and use it for themselves would be a quite different matter.

    1. Yes potential can of worms I agree. As I said elsewhere if this sort of co development were to take place then I would see it as effectively working together creating a separated co owned entity to produce the vehicles. Still doesn’t totally preclude tech slippage out the door but at least limits it to a minimum and Apple has worked with other companies like this before.

      Otherwise I guess, though I had serious doubts about its likelihood perhaps Apple just maybe has indeed designed an underlying defined base for all the physical and software aspects in the form of a modular platform which it will allow others to exploit in a flexible fashion to produce vehicles of their own. The Arm of vehicle production perhaps though all sounds potentially rather Wintel by nature so I still think what ever form it’s work ends up taking, it may still take a left field turn or two.

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