Apple has small team of hardware engineers working on an actual vehicle, but Apple Car development is still in at an early stage, at least five years away, Bloomberg News reports, citing “people with knowledge of the efforts.”
The Cupertino, California-based technology giant has a small team of hardware engineers developing drive systems, vehicle interior and external car body designs with the goal of eventually shipping a vehicle… The company has also added more ex-Tesla Inc. executives to the project.
Some Apple engineers on the project believe the company could release a product in five to seven years if Apple goes ahead with its plans. The car is nowhere near production stage, the people said, though they did warn timelines could change… The majority of the team is currently either working from home or at the office for limited time, slowing the company’s ability to develop a full vehicle.
Reuters recently reported that Apple is aiming to begin producing a car as early as 2024… In 2019, Apple hired former Tesla engineering vice president Steve MacManus, but he initially worked on projects unrelated to the car. Now MacManus leads a development group with several employees focused on car interiors, fabrics, car testing and vehicle manufacturing, people with knowledge of the matter said. He reports to Doug Field, a former top Tesla vehicle engineer who runs the Apple car project day to day.
MacDailyNews Take: Of course it’s a vehicle, not software to be loaded into other company’s vehicles. That’s not how Steve Jobs designed Apple to work.
Apple is working on actual vehicles, not just some “vehicleOS” they’d license out to others (which was always a stupid proposition, as anyone who’s studied how Apple works for more than 3 minutes knows implicitly). — MacDailyNews, August 28, 2018
I’ve always wanted to own and control the primary technology in everything we do. — Steve Jobs, October 12, 2004
As we wrote back in March 2015: “When Apple enters markets, it’s because they can bring something(s) so unique to the table that significant disruption is inevitable.”
When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can’t, and if we can’t own the key technologies, we don’t do it. That philosophy comes directly from [Steve Jobs] and it still very much permeates the place. I hope that it always will. – Apple CEO Tim Cook, March 18, 2015