Loup Ventures: Apple will sell 217 million iPhones in fiscal 2021

Loup Ventures’ Gene Munster and David Stokman estimate Apple will sell 217 million iPhones in fiscal 2021 (compared to 187m in FY20) and iPhone revenue will grow 15% y/y (compared to 1% in FY20).

iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance and are protected against everyday spills.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance and are protected against everyday spills.

Gene Munster and David Stokman for Loup Ventures:

Estimating iPhone demand throughout the year has stages, with each building on the previous. The first stage is the pre-orders, in which we track two factors: intent-to-buy, along with iPhone delivery lead times. This week, we found positive indications on both of these fronts.

Our iPhone intent-to-buy survey suggests greater interest in the latest iPhones, compared to a typical year. Additionally, we continue to see delivery lead times extend slightly, suggesting demand is outpacing production. Historically, this has been a positive signal for sales.

33% of respondents said their iPhone was more than 3 years old. Recently, we wrote about an iPhone tailwind: a larger upgrade pool, aka, the number of iPhones that are three years or older. We estimate the current upgrade pool is about 400m out of just under 1B total installed iPhones (~40%).

MacDailyNews Take: The demand is pent-up and this iPhone super cycle will be a multi-year affair, even beyond 2021, as hundreds of millions of users of older iPhones decide to upgrade to Apple’s latest and greatest!

Beloved and esteemed interns, TTK and get pouring! Prost, everyone! 🍻

5 Comments

  1. I sure hope those Apple cheerleaders are right or at least close to being right with those numbers. It doesn’t seem as though many other analysts think iPhone sales numbers will be that high. Not that it matters what analysts think, but I’m not seeing any upward stock movement that would indicate investors are happy with current iPhone 12 sales.

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