On Tuesday, Apple introduced the new iPhone 12 family, featuring the widest range of display sizes ever offered in an iPhone family. The iPhone 12 mini offers a relatively small 5.4-inch display and the iPhone 12 Pro Max offers the largest iPhone display ever at 6.7-inches. Apple also introduced the meat and potatoes iPhone 12 and the iPhone 12 Pro with 6.1-inch displays.
Gene Munster and David Stokman for Loup Ventures:
Most notable in the new iPhone lineup was the iPhone 12 mini, which hits the optimal $699 price point along with a form factor that iPhone users have been waiting for. This is the first time in seven years, since the iPhone 5S, that a smaller form factor iPhone is part of the flagship lineup.
Additionally, iPhone 12 Pro models now have slightly bigger displays inside the same form factor as the iPhone 11 Pro, which means fans of larger displays will have a reason to upgrade.
We believe the number of iPhones that are three years or older has increased by 90m units over the past year, which provides a tailwind for iPhone demand in the coming year. We remain comfortable with our 15% iPhone unit growth estimates (in line with the Street) for FY21, which would be an increase from 1% in FY20.
MacDailyNews Take: Those who want the world’s fastest smartphones with the best camera systems available on the market now have a wide range of iPhone display sizes from which to choose which certainly increases the appeal to a broader audience than ever before!
Does all this ‘knife the baby’ that is the current SE model? It’s certainly hard to find in the phone section of the Apple Store app!
The SE is for those who want into (or want to stay in) the iPhone community and all it offer and don’t really care about having the most up to date iPhones while still being very price conscious. There are many consumers in that space.
I found it easily using the search option.
My point is that it should not be needing search to find it. It was nowhere to be seen when I first looked at the iPhone page. Jeez
Since fixed,
Thanks for the information I already knew! Doesn’t address the point I made about finding the SE in the store!
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The 5.4” iPhone 12 mini is smaller than the 4.7”iPhone SE 2. People that really want small are going to pay more for an iPhone 12 mini. Smaller size, bigger screen. Just a little more money for an almost 3/4” bigger screen plus OLED plus higher resolution.