HBO pulls participation in Apple TV Channels upon HBO Max debut

As HBO launched its HBO Max app for Apple TV, iOS, and other platforms on Wednesday, the AT&T-owned company pulled participation in the Apple TV Channels app integration. HBO is no longer available to new users accessing Apple’s streaming aggregation hub.

Apple TV Channels HBO Max

Mikey Campbell for AppleInsider:

Existing customers who signed up for HBO’s streaming service through Apple TV Channels will retain access to the provider’s content through the TV app. The situation could change in the coming months as HBO pares down its various streaming offerings in a move to consolidate and push users to HBO Max. Users are already being herded toward Max, as advertisements for the new service are plastered across the HBO section of Channels.

It should be noted that Channels programming does not include new shows, movies and specials created or purchased for HBO Max. For example, users attempting to access Looney Tunes cartoons in Channels are directed to download HBO Max via the App Store. Those who subscribed through Channels can, however, use their Apple ID to authenticate the new, and more expansive, HBO Max app which debuted today.

MacDailyNews Take: AT&T likely cares more about amassing HBO Max viewer data than offering convenience to Apple TV app users thru Apple TV Channels.

9 Comments

  1. No change, for me. I choose not to use the Apple TV app, but I find it interesting that others are so committed to it. I wonder if these other people who use the app have a different viewing style than me that makes the TV app so attractive. I find it to be useless.

    Am open-minded to different interpretations and would like to know from others why is it so useful to you? What kind of programming do you watch? What “channels” do you subscribe to? Do you watch local channels? What streaming services do you use? Do you have Netflix and how do you handle that content outside of the TV app?

    1. bullwinkle: It’s partly the monthly fees to subscribe. I feel better about giving my monthly payments to Apple, which gives me 3% rebate on my Apple Card with every purchase through them. They also protect my privacy better, shield me from stupid advertising (to some degree), and because I own Apple stock I’d rather see the $ flow to them.

      We gave up on all local TV years ago. We use the AppleTV4 and it works smoothly. Being able to speak the title of what we want to watch and have it find it and play it beats having to peck away at the pesky remote looking at the screen-displayed alphabet and CAPS and numbers.

      Oddly, after Netflix bailed on Apple some 6 months ago and having wearied from using our LG TV to use Netflix, I updated the Netflix app on my AppleTV about a month ago and — voila!! — it now functions just as it used to in years past. We do have a subscription to Netflix and it was very tedious and glitchy using the LG TV to run Netflix during that 6-9 month period when it wouldn’t work using Apple.

      We usually find TV series we like and then binge watch for a month or two and then cancel the monthly subscription to things like HBO; ShowTime; etc. Very useful for a season of Billions, for example.

  2. So, we are supposed to believe that people who watch HBO shows regularly, and apparently do so voluntarily, will now STOP watching HBO shows because they changed the button pushing sequence to watch them?

    1. tektites:
      It’s the monthly fees to subscribe. I feel better about giving my monthly payments to Apple, which gives me 3% rebate on my Apple Card with every purchase through them. They also protect my privacy better, shield me from stupid advertising (to some degree), and because I own Apple stock I’d rather see the $ flow to them.

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