Some 36 years after its introduction, Apple is finally giving customers in India the ability to order build-to-order Macs.
The Cupertino-giant has started to offer a full-range of the Mac portfolio with configure-to-order (CTO) or build-to-order (BTO) option in India, allowing customers in the country to request specific custom needs such as additional memory, storage, or a more powerful graphics card when they purchase a computer.
Customers in India, a key overseas market for American technology giants, have long requested this feature, which Apple offers in several regions. Prior to this, Apple only offered select variants of its Mac computers in India and gave no option to customers to ask for specific upgrades.
“This is a very huge deal,” said Preshit Deorukhkar, a Mumbai-based executive who closely tracks Apple development. “Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — say a Mac Mini or 13″ MacBook Pro with 8GB of RAM. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.”
MacDailyNews Take: All of the BTO Mac options can be found on Apple Indian website here.
