Apple has a new addition for their $1 billion corporate campus under construction in Northwest Austin, Texas — a 192-room hotel. A revised site plan approved April 29 by the City of Austin shows a 75,500-square-foot, six-story hotel, as well as previously envisioned office buildings and parking garages.
“Apple is a trendsetter in so many ways. Its proposed hotel as part of its new Austin campus is another example of it being ahead of the curve,” John Boyd Jr., principal of Princeton, New Jersey-based corporate location consulting firm The Boyd Co. Inc., tells CultureMap.
Boyd adds that “having a hotel connected at the hip with its corporate parent is not common now, but in the post-COVID-19 corporate travel world, I expect we will be seeing more of this concept, especially from deep-pocketed tech firms like Apple, Google, Facebook, and Microsoft.”
In all, Apple’s second Austin campus will contain structures totaling 3 million square feet, with about 2 million square feet devoted to office space… Apple broke ground in November on the $1 billion campus. The project, set to open in 2022, initially will house 5,000 employees and eventually will be able to accommodate 15,000 employees
MacDailyNews Take:
Next up, after pandemic hysteria… AppleLand. AKA a customer-facing proving ground for AR and AI tech. AR glasses rental included 🕶 😮
I feel AR will take off after this pandemic and eventually replace Zoom, FaceTime and the rest for group meetings, tours, many classes and so forth, replacing crowds as often as possible.
The games, trips and experiences (like rollercoasters, hang-gliding, parachuting) will all follow, with the usual leader being porn.
I believe you mean VR. VR is virtual worlds, AR is Augmented real world, the only affect Covid-19 might have on AR is maybe as you walk around you will see a tag over people with whatever may be wrong with them. Like Brenda over there has Covid-19, and Frank has an STD, Sharon with Sniffles.