This iPhone revenue chart of the past decade is crazy

Apple's revolutionary iPhone
iPhone revenue chart: photo of Apple’s revolutionary iPhone

Writing for Six Colors, Jason Snell has had some fun with charts, documenting a decade of Apple growth. One chart in particular is breathtaking. It 2009, the new flagship, iPhone 3GS, took over on June 19, 2009. In the last year of the chart, 2019, the flagship iPhone was the iPhone XS and iPhone XS Max, released on September 21, 2018. In the last months of 2019, of course, they were supplanted by the current flagship iPhones, the iPhone 11 Pro and iPhone 11 Pro Max. Baby, iPhone has come a long, long way in ten short years: from 3.5-inch LCD to a 6.5-inch OLED and from a single fixed-focus 2.0-megapixel camera to triple 12mp ultra wide, wide, and telephoto cameras. We won’t even get into the massive processor and myriad other leaps!

Jason Snell for Six Colors:

The decade was clearly a success for the Mac, but it was an incremental success. The Mac business didn’t quite double between 2009 and 2019, but it came close. The first decade of this century was one of enormous growth for the Mac, but this one was still pretty good, if not spectacular.

If charts don’t always clearly portray just how much Apple’s business has grown over the decade, they really obscure just how huge the iPhone is compared to Apple’s businesses. I try to get it across in other chart types, but these historical revenue charts never do it justice because the scale of the charts doesn’t match.

So this time, I thought I’d match the scales. The Mac and iPad charts [in the full article] are both at the same scale. Below I’ll leave the chart for the decade, at the same scale as the Mac and iPad.

Six Colors: A decade of iPhone revenue

MacDailyNews Take: Read it and weep, Apple iPhone “competitors.”

See also: Statist’s “iPhone sales share of Apple’s total revenue worldwide from 1st quarter 2009 to 4th quarter 2019.”

[Thanks to MacDailyNews Reader “krquet” for the heads up.]


  1. The iPhone breaks any mold that analysis’s would try to put them into. One should note that the graph starts at the start of the Obama Presidency, which is the “Start of the End” of the Great Recession. Trump (like Apple) was fortunate to be able to ride Obama’s growth charts.

    If one looks back and connects the Cheney/Bush major tax cuts to the Great Recession that followed one would be concerned about how Trump’s Tax Cuts are going to impact the economy. Sad reality is that these tax cuts basically went to the rich and another major recession is possible. Graph the Cheney/Bush Great Recession starting with the tax cut. Apply that same graph to the Trump Tax Cut.

    1. I’m fine with rich folks getting richer.

      I’m not rich and my net take home went up $300 per Month after the tax cuts so it’s wasn’t just the rich that benefited. That was a car payment for me. Also, many companies repatriated $$$ and gave $$$ to employees (as mine did in the form of stock).

      There’s always a major recession possible. I am worried about another housing bubble/burst, but hope to be in a position to take advantage of it this time if it doesn’t nuke the entire economy.

      So far I’m pretty happy with how things are going under Trump and the current admin. I’m hoping for further cuts in the form of Cap Gains taxes if Trump gets a 2nd term.

      Have a good weekend.

      1. So your $300 per month situation applies to the millions of Americans in or near poverty? So you’re happy and will vote for Trump just because you get $300 a month. Yikes.

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