Apple’s new Mac Pro can cost $52,000, not counting its optional $400 wheels; Apple hardware purchases on Apple Card doubled to 6%

All-new, completely redesigned Mac Pro delivers maximum performance, expansion and configurability.
All-new, completely redesigned Mac Pro delivers maximum performance, expansion and configurability.

Mark Gurman, Bloomberg News:

Apple Inc. started selling its new Mac Pro desktop computer on Tuesday, complete with eye-watering pricing options that can push the cost north of $50,000.

The new machine, built in Austin, Texas after Apple got tariff relief from the Trump administration, starts at $5,999 for specifications that some programmers, video editors, and photographers might consider measly. Fully loaded, the computer costs more than $52,000, and that’s excluding the optional $400 wheels for easily moving the machine around an office.

The base product includes 256 gigabytes of storage, low for professional computers in the same price range. A 4 terabyte option is an extra $1,400. An 8 terabyte upgrade is coming later, according to Apple’s website, but pricing hasn’t been announced.

To increase the computer’s RAM memory from 32 gigabytes to 1.5 terabytes is $25,000 extra, the main reason the price can exceed $52,000. Apple said a version of the Mac Pro designed to be racked in data centers costs an extra $500 and will launch later. The Mac Pro does not include a display. Apple put a new Pro Display XDR on sale Tuesday for $4,999.

The Mac Pro’s pricing first came into focus in June when the company announced the product and said that a stand to hold the new monitor would cost an extra $999.

The company also said on Tuesday that it is doubling the cash-back offer for the Apple Card on Apple hardware purchases to 6% until the end of the year.

MacDailyNews Take: It’s a professional Mac, not a toy for Joe and Jane Sixpack. These machines are for pros who spend far, far in excess the cost of a new Mac Pro with multiple Pro Display XDRs on cameras, tripods, lighting, sound equipment, staff, etc. Way back when, we used to buy Avid Media Composer and Symphony systems that easily cost more than the cost of two, three, or even four fully-loaded Mac Pros, each with dual Pro Display XDRs and, yes, all with Apple Pro Stands. If you have to ask how much it costs, the Mac Pro is not for you – you’re supposed to be shopping for an iMac, Mac mini, or a MacBook Air.

We explained in June why the Mac Pro has to exist (and should’ve existed long before today):

Of the new Mac Pro, every Mac user should be proud.

The Mac Pro is sort of like why you fund a space program, if you’re smart. Yes, there are pressing needs elsewhere (and, btw, there always will be; it’s a bad excuse for not investing in exploration), but if you’re not pushing, you’re stagnating. Nothing unexpected can be discovered, no new solutions uncovered when no new challenges are ventured. It’s why smart car companies make esoteric supercars of which only a few will ever be sold and on which the investment will never be recouped. As with supercars, lessons learned from the Mac Pro, the Mac flagship, will percolate throughout and improve all of Apple’s product lines. Yes, Apple worst-selling Mac is their most important.

May the Mac Pro never be dead-ended, abandoned, and ignored again!

Think about what you thought of Apple’s Mac lineup when it had a half-decade-old, neglected, dead-end design as its flagship. The entire Mac lineup was diminished. Apple’s management who allowed this to happen were diminished, too. People could only see the flaws – in the machines and the people. Now, with the new Mac Pro proudly raising the flag high atop the mountain, all Macs, and everyone responsible for making Macs, are lifted up along with it. — MacDailyNews, June 6, 2019

30 Comments

  1. “ If you have to ask how much it costs, the Mac Pro is not for you – you’re supposed to be shopping for an iMac, Mac mini, or a MacBook Air”

    Screw you MDN and your sleezy take. I bet you idiots forgot when baseline model Mac Pros used to cost $2000-$3000 instead of the now ridiculous $5000-$6000 entry fee. Apple now alienates a whole market of Mac users that absolutely DO NOT want an all-in-one iMac. These users, like myself, want some easy upgradability for RAM, storage and wouldn’t mind a slot or two for replacing the graphics card some years later if need be. But certainly the cost of the base model Mac Pro is forcing users like myself away from Apple’s expensive offerings. Even the iMac Pro is ridiculously overpriced compared to the base model Mac Pro. Perhaps someday Apple will convert its iMac Pro into a Mac Pro mini. Until then I will be holding onto my trusty decade-old Mac Pro tower that was purchased new for a modest price, has been upgraded over time with reasonably priced standard components, but looking elsewhere other than Apple for “prosumer“ hardware needs.

  2. Ok, who are we kidding, that crap is high. This will sell a lot of threadripper based machines. Not to mention the epic epyc multiprocessor machines. Hell, at the opening bell, I’m buying AMD. AMD is a strong buy.

    Even multimillion dollar studios want more for their money. You should be able to create a hell of a render farm with amd and 256 gigs of ram.

  3. if you are defending this price, you’ve never built your own computer, and have no idea how cheap these parts actually are. you’re paying for a shiny logo, and thats literally it.

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