Monica Beletsky is the latest of a small group of content creators to set an overall deal with Apple and their streaming platform, Apple TV Plus.
Under the multi-year deal, Beletsky will develop and produce television series exclusively for the streamer. This is the first overall of Beletsky’s career.
Her previous credits include Fargo, Friday Night Lights and Parenthood. On the latter two shows she worked alongside Jason Katims and Kerry Ehrin, both of whom also have overall deals at Apple. Beletsky is also currently developing two films with Reese Witherspoon’s production company, Hello Sunshine, one of which also involves Kerry Washington’s Simpson St. Productions.
MacDailyNews Note: Other with overall deals with Apple include Alfonso Cuarón, Justin Lin, and Oprah Winfrey in a multi-year deal.
Apple’s hardware with (OS) sell themselves (upgraded iPad pro, iPhone pro owner), this is more waste, all of this (low margin and no profit content). Like a very rich person opening a vanity food/bar outlet for their friends to hang out that makes no money.
I think it’s far to early to make any sort of judgment about what Apple is doing which original content. What is publicly known is very sketchy at best and if hbo, Starr’s, amc and all the rest can make heaps doing this then why can’t Apple ? Wait till stuff starts coming out before making pronouncements about whether it’s rubbish or vanity projects. Personally I’m more interested in what I’m reading about apple’s programs than Disney.
This Eddie Clueless CONTENT era will add up nothing except the lack of profit and focus for Apple.