Malcolm Owen for AppleInsider:
A regular survey performed by Piper Jaffray, the “Taking Stock with Teens” report determined 83% of teenagers have an iPhone, the highest level seen by the firm in its research. At this time last year, the same survey discovered 82% owned an iPhone.
The intention to get an iPhone as their next device is also very strong, with 86% of respondents saying they wanted Apple’s smartphone, equalling a result seen in the spring.
The Apple Watch also saw good form in the survey, acquiring a 20% ownership share, the highest in the results, and with the intention to buy an Apple Watch in the next six months up to 23% from 22% in the spring… For fall 2018, the Apple Watch was owned by 12% of respondents, with an intention to buy by 17%.
MacDailyNews Take: Pure dominance.
There’s hope for this world yet! 🙂
In one of our local high schools, out of roughly 300 students who are known to have a cellphone, three (3!) are known to not have an iPhone (two Androids of unknown make (that the kids hate and keep well-hidden) and one flip phone to be used only for emergency calls). All of the rest have iPhones. Quote from a student: “It’s really bad to be green in Messages.” – MacDailyNews, April 11, 2018
Why would anyone want a slow, green-bubbled, insecure, privacy-invading fake iPhone, when you can have a fast, blue-bubbled, secure, privacy-protecting real iPhone instead?
Only old ignorati handicap themselves with Google tracking devices.
So, what happens to Apple’s smartphone share as these teens grow up, become adults, and have families? — MacDailyNews, October 22, 2018
Seriously, I love the iPhone, but, uh, teenagers? I’m taking a clue from them because…?
Because, in 40 years they’ll still be alive and will have money to buy things? I mean yes, exciting a 70 year old that last bought a computer in 2003 is nice and all buuuuuut that’s not really the market segment that will drive your profitability into the future.
JC Penny found that out the hard way.
It’s rather interesting to know that if iPhones were a bit more affordable, Apple could actually grow market share percentage in the U.S. and possibly in a number of other countries. However, that’s not likely to happen as the smartphone competition will continue to lower prices and stop Apple from making those gains. Anyway, it’s good to hear that the iPhone is still somewhat in demand at least somewhere. There are many positive reviews for the iPhone 11 on Youtube which is very encouraging. Apple got a lot of things right with the iPhone 11 and its variants. Now, Apple just has to carry that momentum over to the rest of its products.
I’d like to see how many US teens have or want a Mac. Knowing that will pretty much telegraph how much focus Apple plans to put into the Mac.
Macnif_48: Yes to 1st sentence. It’s how the iPod was developed/marketed. Why Apple’s slowness/absence to do the same with the iPh? Apple could should make the world’s finest small, lower priced iPh for those preferring the smaller size and for the emerging markets where $600-$1200 is untenable.
Tony Fadell on iPod (rom 9 to 5 mac): “But even more importantly – continually introducing new products at lower price points while adding new features at the high end. That was the way iPod locked up the market with consumers.”