Max Wang and Steve Shen report for DigiTimes:
Initial sales of Apple’s iPhone 11 lineup in Taiwan have beat market expectation and are expected to continue enjoying robust sales in the coming months during the shopping season, according to sources from local retail channels.
High-end iPhone Pro and iPhone 11 Pro Max models are a hit at most telecom operators, said the sources. Chunghwa Telecom revealed that iPhone 11 Pro and Pro Max have so far accounted for 70% of overall sales of the new iPhone lineup at its counter, indicating the preference of large-size models with higher memory capacity among local consumers.
Initial sales of the iPhone 11 series in the US, China, Hong Kong and Japan have also been strong, which is likely to translate into significant growth dynamics for iPhone’s supply chain makers in the fourth quarter, commented the sources.
MacDailyNews Take: Perhaps we undersold this year a bit as a “placeholder” ahead of the 5G super cycle. With it being easier than ever to trade in your old iPhone for a new one, perhaps users are taking advantage and staying current with state-of-the-art iPhones with the expectation that it’ll be just as easy, or even easier, trade trade up to a 5G iPhone next year, too?
My midnight green MAX will be delivered tomorrow (Tuesday in Taiwan). By the way, iPhone 11 was the first time Taiwan was included in the “first wave” of countries to get the iPhone on launch day. Thanks Apple, for the Taiwan love!
The 11 Pro sales can’t be based on people wanting a larger phone than the base iPhone 11. It is smaller.