MacDailyNews presents live coverage of Apple’s ‘For Innovation Only’ special event

Apple CEO Tim Cook and a team of Apple executives will host the company’s Apple’s ‘For Innovation Only’ special event today at 10am PDT / 1pm EDT.

The event will be held in the Steve Jobs Theater on the Apple Park campus in Cupertino, California.

You can watch the event live right here:
https://macdailynews.com/2019/09/10/watch-apple-unveil-new-iphones-and-more-live-right-here/

Open the video page in one browser tab or window and this page in another to comment on the proceedings in real-time.

MacDailyNews will offer live notes during Apple’s event on this page. We’ll see you here just before 10am PDT/ 1pm EDT!

Live notes from Apple’s ‘For Innovation Only’ special event in reverse chronological order:

• AAPL: $213.34, -0.83 (-0.39%) @ 2:42PM EDT
• End of event
• Cook thanks everyone who can to event and who tuned in
• Cook thanks everyone at Apple
• Cook recaps all of today’s announcements

• Apple Fifth Avenue reopens on September 20th – largest Apple Store in the world
• iPhone trade-ins reduce new iPhone prices with monthly payments available
• Apple Watch Studio – customers choose bands and cases to create their own Apple Watch look
• Deidre O’Brien takes stage to talk Apple Retail

• Preorder this Friday at 5am PDT and shipping on September 20th
• 6.5-inch iPhone 11 Pro Max starts at $1099
• 5.8-inch iPhone 11 Pro starts at $999
• All new Night Mode looks like a strong competitor to Google’s Night Shot (which, from what we’ve seen so far, looks rather fake in comparison)
• iPhone 11 Pro is durable, dust, and water resistant
• iPhone 11 Pro video being shown
• With FiLMiC Pro, you can record multiple videos at the same time (multi-cam)
• Did somebody say “iPhone 11 will be all about the camera?”
• FiLMiC demo for iPhone 11 Pro
• AAPL: $214.50, +0.33 (+0.15%) @ 2:26 EDT
• iPhone 11 Pro video example shown
• Sneak peek of future software update coming this fall: Deep Fusion
• Professional photographer’s example photographs taken with iPhone 11 Pro shown
• Telephoto camera, wide camera, ultra-wide camera
• 4X optical zoom range
• New triple-camera system
• iPhone 11 Pro 6.5-inch offers up to 5 hours more battery life per day
• iPhone 11 Pro 5.8-inch offers up to 4 hours more battery life per day
• Great performance plus great battery life
• All cores up to 20% faster
• 4 efficiency cores
• 8.5 billion transistors
• New 7nm chip – most advanced in the industry
• A13 is a new low-power design
• The best machine learning platform in any smartphone
• New generation of Machine Learning Controller
• New machine learning accelerators in CPU – capable of over one trillion operations per second
• A13 Bionic machine learning: CPU, GPU, and Neural Engine
• Same type of experience as in the new Pro Display XDR in a smartphone
• New Super Retina display: Super Retina XDR display
• 5.8-inch and 6.5-inches
• Midnight Green, Space Gray, Silver, and a new Gold
• New matte textured finish
• Video shown was all about the cameras (as we predicted)
• iPhone 11 Pro
• Cook retakes stage: “But, we didn’t stop there”

• iPhone 11 starts at just $699
• 2 meter water resistance for up to 30 minutes
• iPhone 11 video being shown
• Faster Face ID, Wi-Fi 6, and more
• iPhone 11 battery: 1 hour more than iPhone 11R
• Android phones still can’t even compete with Apple’s old A12 Bionic
• TipsWorks founder Yang Yang conducts game demo “Pascal’s Wager” to show off the A13 Bionic
• A13 Bionic is the fastest GPU ever in a smartphone
• A13 Bionic is the fastest CPU ever in a smartphone
• iPhone 11 offers the A13 Bionic
• Slo-mo Selfies! (ad shown)
• 12MP TrueDepth front camera with 4K video capture and slo-mo
• Highest quality video ever on a smartphone
• QuickTake video: While taking stills, just tap and hold the shutter button to shoot video
• Video of 4K video shot on iPhone 11
• Apple’s new “Night Mode” comes on automatically
• New “High Key Mono” Portrait Mode
• AAPL: $214.36, +0.19 (+0.09%) @ 1:53PM EDT
• Next-gen smart HDR
• 12MP Ultra wide camera
• 12MP Wide camera
• New dual-camera system
• Dolby Atmos support
• 6.1-inch Liquid Retina LCD
• 6 new colors
• New tough glass
• Anodized aluminum
• iPhone 11
• Newest iPhone video
• iPhone has 99% customer satisfaction
• iPhone

• Apple Watch Series 5 video – all of the things Watch can do!
• Series 3 will stay available for just $199 (hello, mainstream!)
• Order later today, available in stores September 20th
• GPS start at $399, $499 for cellular
• New Apple Watch Hermès models
• New white ceramic model
• New titanium models in two tones
• Stainless steel remains available
• Series 5 offers 100% recycled aluminnum
• Every cellular model has international SOS emergency calling
• Third-party developers can take advantage of the new compass, too
• New feature: Built-in compass
• All-day 18 hour battery life
• Wrist raise or tap brings everything up to full brightness
• Innovative new LTPO display that is always on
• Apple Watch Series 5
• Next-gen Apple Watch video
• Stan Eng takes stage to talk Apple Watch
• New Apple research app will be available in the U.S. later this year
• AAPL: $215.20, +1.03 (+0.48%) @ 1:35PM EDT
• 3 new research studies:
– Apple Hearing Study
– Apple Women’s Health Study
– Apple Heart & Movement Study
• Health research: Apple Watch can make a big difference
• omg, that baby!
• Apple Watch users featured in video
• Moving right along… “Let’s talk Apple Watch!”
• Cook retakes stage

• Starts at $329 ($299 for education) – order today, starts shipping at end of month
• Made from 100% recycled aluminum
• Support for Apple Pencil and full-size keyboard
• New desktop-class Safari for iPad is a big deal
• Demo of iPadOS features
• iPadOS expands what you can do with this iPad
• Smart Connector
• A10 Fusion chip – up to 2X faster than the top selling PC laptop
• Nearly 3.5 million pixels
• New, larger 10.2-inch Retina display
• The new 7th generation iPad
• Greg Joswiak takes stage to talk iPad
• AAPL: $214.26, +0.10 (+0.04%) @ 1:21PM EDT
• iPadOS recognizes the distinctive experience of iPad
• iPad…

• Apple TV+ is another MASSIVE winner!
• When you buy an iPhone, Mac, Apple TV, iPad, you get one year of Apple TV+ included for FREE
• “This is crazy!” – Tim Cook
• Apple TV+ is only $4.99 per month for your whole family
• Apple TV+ available on November 1st on over 100 countries. More added every month
• Applause for the “See” trailer
• It’s a war to protect the sighted babies!
• New trailer for “See” – takes place hundreds of years into the future in a world where almost all humans have lost the ability to see
• The 3 Apple TV+ trailers released so far have been viewed over 100 million times
• Cook retakes stage to talk Apple TV+

• Massive success ahead for Apple Arcade!
• Apple Arcade costs just $4.99/month for the whole family (one month free trial)
• Apple Arcade available on September 19th in over 150 countries with over 100 new games
• These games – all ad-free – all look interesting; we’re excited for Applel Arcade to launch!
• Annapurna Interactive game demo
• Capcom game demo
Frogger in Toytown game demo looks very engaging and fun! You can even dress up your Frog.
• Apple Arcade game demos: Konami up first
• App Store gets Arcade tab, so it’s front and center in Apple highly popular App Store
• Apple Arcade (this is an Apple service that has been vastly underrated so far. I will be bigger than most people can imagine)

• “We have a huge morning planned for you with some truly big announcements”
• Apple CEO Tim Cook takes the stage

• Apple event begins with video of morphing Apple glyphs, products, etc.

• AAPL: $214.47, +0.30 (+0.14%) @ 12:56PM EDT
• AAPL: $214.31, +0.14 (+0.07%) @ 12:49PM EDT
• AAPL: $214.02, -0.15 (-0.07%) @ 12:31PM EDT

28 Comments

  1. Sounds like a snore fest to me. I remember when I would eagerly wait for these events. I already have an iPhone X and 4 iPads. I don’t know what Apple could do to induce me buy a new phone. I am happy with the one I have. Maybe 7 day battery life, holographic display, Touch ID and Face ID, maybe a reliable folding display. I like the idea of being able to carry an iPad in my pocket.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.