For Manhattan locals and sightseers, the wait is almost over. After nearly three years of significant expansion and remodeling work, Apple’s landmark Fifth Avenue glass cube retail store is set to reopen soon. Apple is promoting the new 24/7 space with the tagline “Always Open to Open Minds.” No date is published on the face of the building.
Apple Fifth Avenue has been completely rebuilt from underground up. Apple revealed the cube overnight and covered its glass panels in an iridescent film to announce the grand reopening. Like all of Apple’s latest retail stores, the subterranean space will feature a floor-to-ceiling Today at Apple video wall and community Forum.
Eingehüllt vom schimmernden Glanz: Apple Fifth Avenue am heutigen Morgen. — Foto: Ro Duran via Instagram · https://t.co/5ewnuY3gea #AppleFifthAvenue pic.twitter.com/6Vb97rQwcc
— Storeteller/Filip (@storetellee) September 6, 2019
MacDailyNews Take: Iridescence!
Here’s eight minutes of Steve Jobs the day before Apple Store Fifth Avenue’s grand opening:
Why does this process take 3 years? Even with the complete overhaul..
In a period of rising sea levels, this is an energy sucking environmental disaster. And I bet the glass contains borates.
“Always Open to Open Minds.”
As long as they agree to the App Store terms and censorship.