Apple CEO Tim Cook said today on Twitter that Apple plans to donate money to “help preserve and restore” the Amazon forest.
It’s devastating to see the fires and destruction ravaging the Amazon rainforest, one of the world’s most important ecosystems. Apple will be donating to help preserve its biodiversity and restore the Amazon’s indispensable forest across Latin America.
— Tim Cook (@tim_cook) August 26, 2019
Cook’s announcement comes following devastating fires that have been raging in Brazil for the past several weeks destroying the vulnerable rainforest.
Cook did not say how much money Apple plans to donate, but in similar situations in the past, Apple has offered $1 million or more to organizations like the Red Cross for fire relief purposes.
MacDailyNews Take: We knew it was only a matter of time before Apple invested in Amazon… er, the Amazon!
MacDailyNews Note: The Brazilian state of Rondonia has 6,436 fires burning so far this year in it, according to Brazil’s National Institute for Space Research (INPE). “NASA says the state has become one of the most deforested states in the Amazon. Brazil has 85% more fires burning than this time last year — up to 80,626 nationwide as of Sunday night,” CNN reports.
Read more in the full article here.
thank you Apple!!!
My country also shares the Amazonas and we are so disappointed seeing that for the Notre Dame fire about €280.000.00 were rised in 24 hours…. and €0 for the Amazonas fire in the first 2 weeks after it started.
Apple’s amazon fire money into the Brazilian president’s pockets? No. Therefore, Apple’s gesture must be a PR initiative be ause it will not go directly, as it must and should, into fire abatemwnt.
can you prove it? have you a better alternative?
Yes. Yes.
Okay, we are waiting
and?…. nothing else so say? just criticizing without giving solutions, alternatives, valid arguments?
The Brazilian President wants more money, or he won’t take it. Besides, he allowed the fires to increase this year, because he wants to burn the forest down.
Any donations will just be wasted, as it’ll go into pockets.
What fire?