Apple’s new TV strategy might just work

The all-new Apple TV app
The all-new Apple TV app, now available in over 100 countries, brings together the different ways to discover and watch shows, movies and more into one app.

The new Apple TV app is already on iPhone, iPad, Apple TV 4K, and Apple TV HD. And this fall, Apple is bringing the Apple TV experience to the Mac. It’s also on or coming to popular smart TVs, streaming boxes, and streaming sticks. Apple’s TV strategy is starting to come together.

Ryan Christoffel for MacStories:

It’s been a very significant week for Apple’s TV efforts. On Monday the company debuted its first full-length trailer for an Apple TV+ original; that trailer was for The Morning Show, which has long been destined as a tentpole title for Apple. From what I’ve seen online, the trailer has been well-received…

Disney announced that its Disney+ streaming service would launch with native iOS and tvOS apps, which will use Apple’s In-App Purchase system for subscriptions, and the service will be “fully integrated with the Apple TV app.”

Following these two key events – the marketing push for Apple TV+ starting to gain steam, and Disney+ partnering with Apple in a key way – I’ve been reflecting on what Apple’s future in TV may hold… Absent Disney, failure seemed inevitable. The lack of both Netflix and Disney+ would have been a death blow to Apple’s plans. But with the home of Disney, Pixar, Marvel, and Star Wars now on board, I’m starting to think Apple’s TV strategy might just work. Here’s why…

MacDailyNews Take: Inking Disney+ is a huge win for Apple’s TV app and, as more and more streaming services come online, an all-in-one aggregator like the TV app will become indispensable – to the point of Netflix coming to Apple to strike a deal. If Netflix brass is smart, they’ll do so now, while it’s cheap, not later when Apple will make them pay a pretty price.

1 Comment

  1. We might not be too far away from Netflix joining the TV app. My TV app started opening up Netflix when I selected episodes of a kids show that was added for Up Next.

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