I used the new Apple Card for a week in New York City – here’s what I learned

Created by Apple and designed for iPhone, Apple Card brings together Apple’s hardware, software and services to transform the entire credit card experience.
Created by Apple and designed for iPhone, Apple Card brings together Apple’s hardware, software and services to transform the entire credit card experience.

After using the Apple Card this past week in New York City, here’s what Alexandria White learned.

Alexandria White for CNBC:

The Apple Card is made of titanium, and feels noticeably different from the majority of cards made of plastic. The card has a matte finish and is completely white with just the chip, your name and the Apple logo etched on the front. The back of the card only has the Mastercard and Goldman Sachs logos, plus the magstripe. This sleek design is one of the added features that may sway consumers to apply for the card. In fact, a recent study from CompareCards found that 38% of cardholders said they’d be more likely to choose one card over another because of the material it is made of. And, that number spikes to 53% for millennials.

The first transaction I did with my digital Apple Card was a $10 reload to my Starbucks card, paid using Apple Pay on my iPhone. This transaction was done at 10:25 p.m. and posted the next day… Once the $10 transaction posted, I was notified that I accrued 20 cents cash back (I earned 2% on my purchase since it was an Apple Pay transaction). I automatically received the 20 cents in my Apple Cash card, which I was able to use right away in a number of ways: as a statement credit to my Apple Card balance, spent like cash through Apple Pay, transferred to a bank account or sent to friends via iMessage.

Odds are you’re a fan of Apple’s products if you apply for the Apple Card, and with this card you can earn 3% cash back on goods or services purchased directly from Apple. There is no other card on the market that offers more cash back on Apple purchases. You can’t beat earning 3% on those transactions. And, if you’re someone who occasionally misses a payment or travels outside the U.S., the card’s lack of fees can add up to big savings.

MacDailyNews Take: If you use the actual card (where Apple Pay isn’t available), you’ll hear things like, “Wow! What kind of card is that?” and “I’ve got to get one of those!” Both of which bode well for successful Apple Card uptake in the coming weeks, months, and years!

[Thanks to MacDailyNews Reader “Mtnmnn” for the heads up.]

8 Comments

  1. If you use the actual card (where Apple Pay isn’t available), you’ll hear things like, “Wow! What kind of card is that?” and “I’ve got to get one of those!”

    Of course, if you use the physical card, that means you’re only getting 1% back, which is half of what you can get with several other cards out there.

    I get that it looks cool, but for me the cool factor won’t be enough to get me to use a physical Apple card. I’ll probably get an Apple card account at some point, but I won’t carry the card with me if the rewards structure remains the way it is.

    I understand why Apple is incentivizing Apple Pay, but it doesn’t make sense for me to halve my rewards just to look cool whipping out a beautiful card.

    1. I agree. To become competitive, I’d like to see 2% on all purchases with the card, 2.5% on purchased with Apple Pay, and 3% for everything purchased from Apple. It wouldn’t be the only card I’d carry, but it would be my go to card for the majority of my credit purchases.

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