Google gets so much more out of its relationship with Apple than most people recognise – I’d argue that Apple is fundamental to the Android company’s business plan.
In fact, I’m not convinced Google would survive were Apple to cease making it the default search engine on iPhones.
Here’s some data from the latest Merkle Digital Marketing Report for 2019 that shows just how important Apple is to Google… “Between mobile and desktop Safari, Apple browsers produced 49% of Google clicks,” the report explains… The report also reveals something that surprised me: Not only is Apple’s Safari driving Google’s business, but Android sort of isn’t. That’s right, all those billions of second-rate Android phones contribute just 24% of Google clicks in contrast to those from Safari.
MacDailyNews Take: Hee Haw!
As Apple continues to dominate and amass the users with disposable income and the proven will to spend it, Google will have to pay even more billions to Apple in order to retain access to them. Google is learning the hard way that, no, you cannot make it up in volume. — MacDailyNews, June 11, 2019
“In fact, I’m not convinced Google would survive were Apple to cease making it the default search engine on iPhones.”
If true, then this is even more damning of Apple’s rhetoric and the leasing of the user base.
Uh…
Why did opening up this article download a javascript program to my computer?
Please elaborate – what program, where, what name?
Nice spin there.. Why is Safari (a browser) being compared with Android (an OS)?
Taking a grain of salt and reading the source article, it appears that the author is adding Safari’s (5%) to iOS’s (44%) and creates a spin “That’s right, all those billions of second-rate Android phones contribute just 24% of Google clicks in contrast to those from Safari.” with an incorrect conclusion. Though it IS correct that iOS + Safari does add up to 49%, that statement itself is ironic in that Android actually contributes just under 5x the clicks in contrast to what Safari does.
Certainly more than Wall Street thinks considering the praise Google gets. Not so much praise for Apple. I find it hard to believe Google needs Apple to survive when the world is nearly completely filled with Android smartphones. If there were atually a belief Google wouldn’t survive without being the default search engine, Apple should just not use Google Search and let Google collapse. That alone would be worth more than $12B if Apple could make Android go away. It would be stupid for Apple to simply let Google get so much control if Google actually did depend upon Apple for revenue. Apple should just use DuckDuckGo as the default search engine and be done with Google for good.
Some android users are using DDG instead of google, that is why their numbers are as low as they are
Android will not go away (like a cancer) until it is extricated by surgury or radiation-like nuked for being malignant.
Anything to destroy that cancer on privacy and security should be faced with the most advanced, aggressive treatment, regulatory, or commercially possible.
Every action should be taken, as if the concept and actuality of privacy and security are patients who are with the malignacy of google
I remember advising Larry and Sergei that they needed to buy Andy’s outfit so they could challenge whatever “iPod Phone” it was that Apple was so obviously building at the time.
Of course I did tell Jobs he needed to revive the Newton concept as a smart handheld platform for the 2000s, he was smart to listen to my advice.
It if wasn’t for me, we’d still be living in 1962. Trying to convince you all of my greatness is a bit like casting pearls before swindows 10.
I am the greatest. When you were personal friends with Steve Jobs, when you regularly talk to the Donald, when you invented the Comdex trade show and have videos showing yourself on the floor, when you once were the head honcho of one of the biggest computer chains in the US, and when you have an 11-incher downstairs, it’s important to know that greatness stalks these message boards, and it’s not just SteveJack (who I did advise to start MDN).
Welcome home!