Debby Wu, Yuan Gao, and Mark Gurman report for Bloomberg:
Apple Inc.’s suppliers are preparing to produce components for up to 75 million new iPhones in 2019’s second half, roughly the same number as a year earlier, according to people familiar with the matter.
The volumes planned for the next iPhone launch cycle would signal steady demand for the company’s most important product, despite U.S.-China trade tensions and a decline in the overall smartphone market… Analysts estimate Apple sold 70 million to 80 million new iPhones in the second half of last year.
The company’s Asian suppliers are gearing up to produce components for three new iPhone models to meet holiday-season demand, the people said, asking not to be identified citing internal estimates. The U.S. company’s Asian partners could ramp production up to 80 million new phones if needed, one of the people said.
The company’s Asian suppliers are gearing up to produce components for three new iPhone models to meet holiday-season demand, the people said, asking not to be identified citing internal estimates. The U.S. company’s Asian partners could ramp production up to 80 million new phones if needed, one of the people said… The major attraction in this year’s models lies in enhanced cameras: the two high-end models to replace the iPhone XS and iPhone XS Max will include three back cameras, up from two, and a successor to the iPhone XR will include a second back camera. The third camera will serve as an additional ultra-wide lens, Bloomberg News reported in January, allowing the phone to automatically repair parts of an image that may be initially chopped out of a frame. It will also enable a wider range of zoom.
MacDailyNews Take: A little birdie tells us that “iPhone 11” is “all about the camera system.” Apple is “sick and tired” of hearing that other smartphone cameras meet or exceed iPhones.
Again, iPhone 11 is going to sell a lot of units to people who thought they might be waiting until next year’s 5G iPhone. Smart Frame is going to be a tent pole feature. Expect this batch of iPhones, the last one prior to the start of the iPhone 5G super cycle in late 2020, to focus on the triple camera array, Smart Frame, and other camera-related features as the main selling point.
