Apple Card: U.S. launch is imminent

Apple Card completely rethinks everything about the credit card. It represents all the things Apple stands for. Like simplicity, transparency, security, and privacy. You can buy things effortlessly, with just your iPhone. Or use the Apple‑designed titanium card anywhere in the world.
Apple Card completely rethinks everything about the credit card.
It represents all the things Apple stands for. Like simplicity, transparency, security, and privacy. You can buy things effortlessly, with just your iPhone. Or use the Apple‑designed titanium card anywhere in the world.

Danny Paez for Inverse:

Ahead of its big iPhone unveiling in September, Apple may be gearing up to forge new ground in an entirely new product category…

That’s right: The Apple Card, first announced in March and slated for release this summer, is gearing up for its launch. While Apple hasn’t said much about its credit card, by far the most buzzed-about service at its March event, the recent developers beta for iOS 12.4 — plus an unexpected Apple Store outage on Monday — suggest the release is imminent.

The most compelling evidence Apple is nearing a launch comes from the seventh version of the iOS 12.4 beta which was seeded Tuesday. Shortly after release, the iPhone sleuths on the iOS Beta subreddit found an explicit mention of Apple’s titanium card. The Apple Cash menu in the pre-released software now lets users toggle their Daily Cash notifications for Apple Card.

MacDailyNews Take: We cannot wait to get our Apple Cards!

10 Comments

    1. There have been SO many Apple things declared a dead end. It’s kind of a badge of honor now. My favorite was everyone declaring the Apple Stores to be a foolish waste of money (as the Gateway stores were). Or, maybe AirPods.

      1. It’s true how mostly everything Apple tries to do is considered a waste of effort as far as Wall Street is concerned. They say AppleCard is crap but praise Facebook for attempting to start crypto-currency Libra. They believe Facebook is ahead of its time. Supposedly, everyone around the world will be using it as common currency. Everyone, except me.

        You mention Apple Retail stores and they seem to be very successful, but they barely get any recognition by Wall Street for being as unique as they are. There are a number of analysts and big investors who believe Apple’s Services strategy will be a failure in a couple of years due to declining iPhone sales. Apple is still basically seen as a low- to no-growth company. That’s why I believe Apple should have acquired a cloud-computing business as both Amazon and Microsoft are being praised endlessly for having extremely huge growth potential. Apple basically has nothing to be praised for now that their iPhone business is in rapid decline. With Wall Street no-growth means dead-end.

        It’s unlikely AppleCard will boost Apple product sales anywhere except in the U.S. Not many people are going to have AppleCards as they’re said to not offer all that much for users apart from managing card expenses.

      2. Whoa. Deja vu. I was just pulling into this mall today and parking when my mind went to Gateway Computers, and the black and white cow boxes and advertising with barns and fields of corn, lol.

        And Northstar. And ABS (where I got my first customized PC – with an AMD Athlon processor). Kaypro – the first luggable (by a visionary [Alan Kay I think?] who went on to become an Apple Fellow). The Compaq of Halt and Catch Fire days – re-engineering the the code of IBM’s BIOS to create the legal “IBM PC-Compatible industry.”

        I think Dell and Apple are the only independent American makers (on any scale) that survived those years. A testament to many unique things about Apple, its founders, and the products they’ve created.

        Anyway, a little reminiscing….

    2. I accidentally dropped my wallet in a friends car. Discovered the mistake 80 miles away when I was low on gas. I use my Apple Pay rarely, but on that day, it saved my butt. Apple pay also gives me excellent notifications after each transaction on any of my attached cards which lets me know if a transaction takes place that should not have happened.

      Apple Pay is a tool and a good one at that. The AppleCard will also be another tool. Last I looked many, many companies have their own cards. Do people whine about Shell having a card or JC Penny? The AppleCard looks like it will have some amazing tools to help people manage their money a little wiser. I think Apple is on the right track.

      As for “a dead end”, I’m just not sure what you are talking about. A friend of my family bought a computer in the late ’70 and started a simple BBS service in his garage. He drove his wife nuts as he added more phone lines and modems over time. Eventually he moved out of the garage to a small office. His real growth started when he created a transport system for credit card transactions within his service. Yep, a technology company who innovated by expanding into financial services. Eventually the company was sold off and broken into pieces leaving him and his friend billionaires, but I am sure it was a dead end. (Unfortunately, my parents where not rest takers and no, they did not benefit from this.)

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