DigiTimes: Apple ‘reportedly’ ends AR glasses development

Joe Rossignol for MacRumors:

Apple has reportedly “terminated” development of its widely rumored augmented reality glasses project, according to DigiTimes.

Multiple sources have claimed that Apple planned to release augmented reality glasses as early as 2020, including well-known analyst Ming-Chi Kuo, Bloomberg‘s Mark Gurman, and CNET, so if the DigiTimes report is accurate, this would reflect a cancellation of a major hardware project on Apple’s roadmap.

Full story is currently paywalled.

Also consider:

MacDailyNews Take: Sorry, we don’t buy it. It simply feels wrong. Unless it simply means development has moved to the next stage…

24 Comments

  1. If Apple wants to offer some cool type of gaming headgear as an accessory to the Mac that just works, great, I’m all for it. If Apple was just chasing Instagramming Glassholes in an attempt to serve the social media narcissism wave, then I am ecstatic it is cancelled.

    What was one of the first things Jobs did when he returned to Apple? We all know. He slashed expensive dead-end projects. He simplified product lineups and got serious about offering users better value with clear product lineups that made sense.

    That decisive leadership doesn’t exist in the Infinite Loop anymore. Apple has so much money and so little coordination, Apple’s product development groups spread out all over the planet are basically rudderless. The left doesn’t know what the right hand is doing. There are literally hundreds of wasteful pet projects big and small that will never see the marketplace. For the last 5 years, its executive designer was AWOL to put it charitably. Bad ideas like butterfly keyboards were rammed through by politically powerful managers towing the Fashion Before Function banner instead of using fundamental engineering and shitloads of testing to ensure that Apple’s once-leading quality standards could be upheld. Important core software packages like iTunes were forgotten while the execs wined and dined with Dre and the boyz.

    Most of the time, in most organizations, a real leader would allow a certain amount of latitude to development teams with clear goals and timeline and resource limits. Stage gate processes would be followed without bias. Everyone would know that if they don’t get a working prototype and a reasonable business case together, that their project would be axed. That’s not what happens anymore because under Timmy, there are no resource limits and there are no timelines, and outside of the iPhone and a few other hot moneymakers, nobody knows what the process to the marketplace is. Isolated projects just keep going forever. Their budgets keep getting renewed because some other company (Google Glass, emojis, Instagram features, Tesla autopilot) did it and therefore Apple middle managers are compelled to go off chasing squirrels.

    What is really a shame are the obvious base hits that employees come up with that Timid Tim refuses to put into the marketplace. The beancounters who now run Apple refuse to consider great stuff if it doesn’t propagate subscription income.

    That isn’t to say all is broken. Many other large companies operate like this for decades, and they keep making money regardless of the shit show that really happens inside powerful corporate facade. With at least a couple prime examples of dead wood removed this year, I have a tiny glimmer of hope that somebody at Apple is waking up. Perhaps someone is looking outside the big donut to see that the completion has objectively caught up and surpassed Apple in many areas. Maybe someone has discovered that without constant improvements, then formerly class leading product lines will become poster children for rotten grapes on the vine. Maybe instead of attempting to foist pipe dreams on people, Apple will actually listen to what users really want and then surprise them with a product that does even better. Perhaps the Mac product group will be reinvigorated and its product lines completely refreshed with better pricing and a huge turn away from Ive-forced anorexia. It is frustrating that it took so long. Some say that as much as 90% of what you see in the 2019 (2020?) Mac Pro was sitting around waiting for implementation for a long time before it finally got the green light. But when it was finally a go, the directive was to ensure that the flagship workstation was turned into an art piece literally resembling a cheese grater rather than keeping the entry level bare-bones box under $5k. Remember, you can buy a used car for $5k.

    Apple’s last decade of product mismanagement and lack of decisive product development is an insult to users, frankly. Let’s hope that someone with vision takes the reins from Timmy soon.

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